Semiotics And Discourse Analysis
Mostrando 25-34 de 34 artigos, teses e dissertações.
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25. Construção da identidade política: discursos de Luiz Inácio Lula da Silva
This study is developed in the field of discourse analysis and examines the processes of building the identity of political man in two speeches made by Luiz Inácio Lula da Silva: one as president of the recently founded Workers Party in 1981, and the other as president of Brazil in 2003. The methodological procedures informing the analysis are mainly derive
Publicado em: 2006
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26. O discurso dos Doutores da Alegria: análise semiótica das estratégias comunicativas junto ao público infantil
The present research aims to examine the semiotics nature of the Doutores da Alegria (Doctors of Joy) brand, to understand the communicative strategies used by enunciator of this brand to construct values and meaning produced in the relationship with a target audience, the children (enunciatee). Doutores da Alegria is a non-profit civil-society organization
Publicado em: 2006
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27. A categoria de tempo na enunciação da língua francesa / The tense category in the French language enunciation
Jose Luiz Fiorin, in his Astucias da Enunciação, analyses the categories of the expression of time, space and person. This is the theoretical basis of this study. The dissertation analyses the French language and deals only with the tense category, verifying how its collocation establishes temporal references in discourse by means of concomitance vs non-co
Publicado em: 2006
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28. Ingredients visuais apreendizagem-in teaching of reading in english:a study of semiotic discourse on aspects of computer manuals, in the context of higher teaching / Os componentes visuais no ensino-aprendizagem da leitura em inglês: um estudo dos aspectos semióticos discursivos em manuais de informática, no contexto do ensino superior
The purpose of this stucty was to reflect upon the teaching of English for Specific Purposes (ESP), focusing on reading, as well as to help readers with the construction of meaning through the use of visual components. Having our theoretical basis centered mainly on Swales (1990): Soares (1993): Bronckart (1999); Joly (2002); Santaella (1983, 2000); Magno e
Publicado em: 2006
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29. THE CONSTRUCTION OF THE MEANING IN THE IMAGES OF NO SMOKING CAMPAIGNS: A STUDY OF THE CIGARETTE BOXES AVAILABLE IN THE BRAZILIAN MARKET SINCE FEBRUARY 2002 / A CONSTRUÇÃO DO SIGNIFICADO NAS IMAGENS DA CAMPANHA ANTITABAGISTA: UM ESTUDO DE CASO DAS EMBALAGENS DE CIGARRO DISPONÍVEIS NO MERCADO NACIONAL A PARTIR DE FEVEREIRO DE 2002
The Brazilian government, through its Health Ministry, adopted a strong policy against smoking since the 90`s by establishing a series of educative programs and important legislative measures that, not only determines specific places for selling and smoking of cigarettes, but also regulates the issues related to the its publicity, mainly those related to the
Publicado em: 2005
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30. RESQUÍCIOS CANGAÇAIS um resgate memorial dos bandos anônimos
The historical rescue of the anonymous cangaçais groups/bands was the way in which we tried to exhibit the public readers in general, the existence of an exaggerated majority omitted intentionally in opposition to the individualized canonization of Lampião as half-finished process of formation discourse. Weve had as general objective to retake the anonymou
Publicado em: 2005
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31. A enunciação de salmos bíblicos : uma análise discursiva e semiótica
The main objective of this research was to identify the effects of meaning by the enunciative marks from the Biblical Psalms and to investigate the game of the dialogue in the Religious Discourse, trying to find out the way people, time and space are projected and verifying, especially, what happens in the relationship between sender and receiver. The underl
Publicado em: 2004
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32. Encontros de formação: repensar e reconstruir
The objective of this research conducted in a private schoollocated in the north area of the state of São Paulo is to understand in what way the discourse constitution among participants of a teacher education for promoved contexts for the critical reflection and collaborative construction of knowledge by means of argumentation. The study was carried out wi
Publicado em: 2004
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33. "The Yogasutra, oj Patañjali - Translation and analysis of the text, based on its contextual, intertextual and linguistic aspects" / "O Yogasutra, de Patañjali - Tradução e análise da obra, à luz de seus fundamentos contextuais, intertextuais e lingüísticos"
The present work, entitled The Yogasutra, of Patañjali translation and analysis of the text, based on its contextual, intertextual and linguistic aspects, consists of a commented translation, from sanskrit to portuguese, of a text which is considered by scholars and also by Indias cultural tradition as the oldest and the most important treatise on
Publicado em: 2002
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34. Novela das oito e suas estratégias de textualização. Terra Nostra: a saga ressemantizadora
"8 o clock soap opera and its strategies of textualization. Terra Nostra: the resemanticizing saga" has as central proposal to investigate in what measure the discoursive strategies and chiefly in what degree the components of syntax and the elements of semantic that belong to the discoursive level contribute for the conquest and the maintenance of the audie
Publicado em: 2001