Rhetorical
Mostrando 13-24 de 137 artigos, teses e dissertações.
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13. PROBLEMAS Y DESAFÍOS DE LA TRADUCCIÓN DE LAS LENGUAS INDÍGENAS: LOS CASOS TOBA Y MAKÁ DE LA REGIÓN DEL GRAN CHACO (ARGENTINA Y PARAGUAY)
Abstract This paper focuses on the problems of translation, understood as a cross-linguistic and intercultural activity that involves making decisions not only on the linguistic (structural) level, but also at the level of communicative and performative language. In order to cover these two levels, we have selected, on the one hand, two grammar categories in
Cad. Trad.. Publicado em: 2017-12
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14. Alegoría y símbolo en el cine barroco y moderno. Estrategias retóricas, amplificación de sentido
Abstract Rhetorical strategies, amplification of meaning The scope of this paper is to show how allegory and symbol, in the framework of the baroque and modern cinema, are not ornamental mechanisms, but a form of semantic invention capable of questioning the grammaticalization of the cinematographic language. We don’t intend to make a historiographic analy
Galáxia (São Paulo). Publicado em: 2017-12
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15. Brazil’s Discourse on the Environment in the International Arena, 1972-1992
Abstract In this article, I analyse key statements by the Brazilian government about environmental issues during two important decades, from 1972 to 1992. I identify the specific subjects addressed by Brazilian spokespersons, and the rhetorical strategies they adopted for doing so. I conclude that these spokespersons largely adopted a defensive posture in re
Contexto int.. Publicado em: 2017-08
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16. La regulación de las tecnologías reproductivas y genéticas en Argentina: análisis del debate parlamentario
Abstract This article analyzes the parliamentary debate held towards the legal regulation of reproductive and genetic techniques in Argentina (RGT). It examines the discussions in the national congress regarding the Law for Medically Assisted Reproduction, which was sanctioned in 2013, and the debate in both legislative chambers over Art. 19, which concerns
Cad. Pagu. Publicado em: 06/07/2017
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17. An introduction to the 5M framework: reframing change management education
The purpose of this paper is to introduce a reflective and critical rhetorical framework capable of replacing traditional approaches to change management and its education. This framework conceptualises managing change as the Mindful Mobilising of Maps, Masks and Mirrors and provides a comprehensive integration of the processual, practice and critical academ
BAR, Braz. Adm. Rev.. Publicado em: 2015-03
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18. Las prácticas de citación como interpretantes semióticos de acreditación de saberes locales en astronomía: México 1952-1972
We studied the scientific literature in the field of astronomy published in the Mexican Journal, Boletín de los Observatorios de Tonantzintla y Tacubaya, from 1952 to 1972. We analyzed the articles published during this important period of great changes in the production and dissemination of scientific knowledge. Our goal is to identify affiliation practice
Transinformação. Publicado em: 2014-12
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19. Rhetorical strategies of consumer activists: reframing market offers to promote change
Consumer researchers have most frequently looked at the influence the marketplace has on consumers' identity projects, while the reverse process - how consumers' identity projects influence the marketplace and general culture - is an important issue that has received less attention. Aiming to contribute to the development of this literature, we conduct a qua
BAR, Braz. Adm. Rev.. Publicado em: 2013-12
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20. Organizational sacralization and discursive use of corporate mission statements
The religious origin of organizational behavior is not easy to recognize, nor are the implications of the Christian heritage of concepts and ideas as applied to organizations. This paper seeks to remedy this by investigating the theological roots of the mission concept. Our central argument is that corporate mission statements are sometimes used as manipulat
BAR, Braz. Adm. Rev.. Publicado em: 2013-06
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21. Ensaios em história do pensamento econômico / Essays on the history of economic thought
This PhD thesis contains three independent (although complementary) essays on the History of Economic Thought, more specifically on Macroeconomics History. The first essay - A Brief History of the Disequilibrium Approach in Macroeconomics - is a revised and expanded version of paper presented at the XXXVIII Meeting of ANPEC. Our argumentation challenges Rome
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/09/2012
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22. Revistas impressas do mundo dos negócios: retórica e semiótica em entrelaçamentos discursivos / Printed magazines of the corporative universe: rhetoric and semiotics in discursive interlacement
Este trabalho tem por objetivo investigar produções argumentativopersuasivas e efeitos de sentido depreensíveis de textos impressos veiculados nas revistas do mundo dos negócios EXAME, Época NEGÓCIOS e ISTOÉ Dinheiro. Em especial, interessa-nos o pensamento de Mestre Aristóteles: é pelo discurso que persuadimos, sempre que demonstramos a verdade ou
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 12/09/2012
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23. Mercosul in the rhetorical-discursive vision in the editorials of Gazeta do iguaÃu (Brazil) and Vanguardia (Paraguay) newspapers / O Mercosul na visÃo retÃrico-discursiva dos editoriais dos jornais Gazeta do IguaÃu (BR) e Vanguardia (PY)
Considerando que o Editorial à o texto que expressa a opiniÃo de um jornal, o presente estudo analisa as teses e respectivos argumentos deste gÃnero nos jornais Gazeta do IguaÃu e Vanguardia publicados em Foz do IguaÃu (BR) e Ciudad del Este (PY) respectivamente. Objetiva perceber e compreender em que medida a integraÃÃo prevista no Mercosul estaria o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/03/2012
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24. O IMAGINÁRIO EM CINDERELA, BRANCA DE NEVE E A BELA E A FERA
This dissertation is a study of imagery in fairy tales, especially tales: Cinderella, Snow White and the Seven Dwarfs, and Beauty and the Beast. The reasoning is based on the theory of the imagination. First, the thesis discusses the origin of the stories and their importance in the social environment for all human beings. It then presents the theory of imag
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/03/2012