Retail Trade
Mostrando 13-24 de 41 artigos, teses e dissertações.
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13. Internationalization of retail: a study with Brazilian companies employing content analysis / Internacionalização do varejo: um estudo com empresas brasileiras por meio de análise de conteúdo
The decade of 1970 was characterized by the intense activity of Brazilian construction companies abroad, particularly in Africa and the Middle East. In the eighties, Brazilian organizations stood out because of the large flow of investments they made abroad and in the nineties, as a result of the trade opening made in our country, Brazilian companies sought
Publicado em: 2009
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14. GUARANTEEING THE STRATEGIC FIT OF TRADE MARKETING: FOCUSING FIRMS IN THE CONSUMER GOODS MARKET / ASSEGURANDO ADEQUAÇÃO ESTRATÉGICA DO TRADE MARKETING: FOCO EM EMPRESAS DE BENS DE CONSUMO
A competitividade no mercado de bens de consumo não duráveis vem aumentando nos últimos anos. Empresas que atuam neste segmento enfrentam, a cada dia, maiores dificuldades para diferenciar seus produtos frente a seus concorrentes. O novo cenário competitivo fez com que as indústrias entendessem a importância dos clientes que distribuem seus produtos ao
Publicado em: 2009
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15. ELABORATION OF ENERGETIC EFICIENTIZATION MANUAL FOR USE IN MICRO AND SMALL RETAIL COMERCIAL COMPANIES / ELABORAÇÃO DE MANUAL DE EFICIENTIZAÇÃO ENERGÉTICA PARA APLICAÇÃO EM MICRO E PEQUENAS EMPRESAS COMERCIAIS VAREJISTAS
This dissertation brings a plan for improvements in the form of a technical manual on combating waste electrical energy in micro and small enterprises commercial retailers, energy of diagnosis-based microenterprises and small commercial enterprises retailers Santa Maria- RS. Thus, technical manual enables to micro and small enterprises, eficientization actio
Publicado em: 2009
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16. The socio-space dynamic of Ceres/Rialma in the modernization of Goiás: territory in moving, landscapes in transition / A dinâmica socioespacial de Ceres/Rialma no âmbito da modernização de Goiás: território em movimento, paisagens em transição. Goiânia
Look Rialma and Ceres, two small towns of Goiás, is to stand in front of a problem space: the challenge is made to understand them in the context in which they operate: the territory of the state of Goiás. Therefore, the objective of this study was to understand the social and space dynamics of cities as part of the modernization of the state of Goiás. Th
Publicado em: 2009
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17. Evaluation of the authenticity of dairy buffaloes found in the retail trade of Rio de Janeiro. / Avaliação da autenticidade de derivados de leite de búfala encontrados no varejo do Rio de Janeiro.
A criação de búfalos vem aumentando significativamente no país, devido, principalmente, as excelentes características produtivas destes animais. Inúmeros produtos são obtidos a partir do seu leite, com rentabilidade muito boa, como o queijo mozzarella. O objetivo deste estudo consistiu em avaliar a eficiência de uma metodologia simples e rápida de c
Publicado em: 2009
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18. Redes empresariais de negócios orientadas por estratégia definida pela governança supra-empresas: estudo e metodologia de avaliação dos atributos componentes e respectivas influências sobre o poder de competitividade / Business networks oriented by the strategy defined by the supra-enterprises governance
The Business Enterprise Networks are some kind of arrangement which some segments of enterprises and other private and independent organizations, located in different parts of the same productive chain, found to act with common strategy to reinforce their conditions of competing for a bigger place in the market. From the interrelation of its business by a sp
Publicado em: 2009
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19. FASHION BRAND STORES: INTEGRATING THE FASHION BRAND IDENTITY TO POINT OF PURCHASE DESIGN PROJECTS / LOJAS DE MARCAS DE MODA: INTEGRANDO A IDENTIDADE DAS MARCAS DE MODA AOS PROJETOS DE DESIGN PARA O PONTO DE VENDA
This present research approaches the fashion brands point of purchase design projects as an important way of transmission for their brand identity. Assess the process of development and integrating of these projects with one another and with the brand identity. The practical research was realized by a participative action research, during one year, to test a
Publicado em: 2008
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20. Indústria bancária brasileira : construindo cenários prospectivos e identificando as estratégias e os recursos competitivos de utilização mais provável
Over the last two decades, Brazil has witnessed a process of significant changes in its economy, characterized by deregulation movements, economic openness and entrance into the international scenario, which generated greater market complexity, greater transformation speed in its structures and, also, less predictability towards the future (SHWARTZ, 2006). I
Publicado em: 2008
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21. Governança no sistema produtivo do peixe nas regiões de Dourados e Campo Grande, Mato Grosso do Sul: uma abordagem baseada na teoria econômica dos custos de transação e na teoria econômica das convenções
For the study of agribusiness different theoretical currents were present, focus is given to Agricultural industrial Systems (SAGs), which brings a theoretical framework with respectful authors, and one of the current theoretical study relevant to the SAGs is the Theory of Economic Costs of Trade (ECT). But the understanding of the production systems require
Publicado em: 2008
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22. Projeto de arquitetura de interiores de lojas voltadas para o segmento luxo: um estudo de caso da rua Oscar Freire
Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive an
Publicado em: 2007
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23. Generic strategies in the retail alimentary trade of fruits and vegetable farmers: a comparative study between supermarkets of different carriages. / EstratÃgias genÃricas no varejo alimentÃcio de hortifrutigranjeiros: um estudo comparativo entre supermercados de diferentes portes.
The present work is going to answer existence or not of strategic differences adopted in the retail trade of fruits and vegetable farmers by supermarkets of different carriages. Aiming at answer this problem was carried out a comparative study of the strategies adopted by four supermarkets of different carriages, specifically trying the retail trade of fruit
Publicado em: 2007
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24. The local Government in view of Imperial Court : confrontations and negotations with foodstuffs trade (1840-1889) / A autoridade municipal na Corte imperial : enfretamentos e negociações na regulação do comercio de generos (1840-1889)
The proposal of this work is to define the authority and the capability of governance of Rio de Janeiro s municipal chamber in the regulation of food commerce; we show the negotiation strategies and the dynamics of the conflicts among the township, the central government and the population all through the Segundo Reinado (1840-1889). With this approach we in
Publicado em: 2007