Marketing Variable
Mostrando 1-12 de 26 artigos, teses e dissertações.
-
1. Análise dos determinantes da utilização de assistência técnica por agricultores familiares do Brasil em 2014
Resumo No presente trabalho são analisados os determinantes da utilização de assistência técnica pelos agricultores familiares brasileiros em 2014. Utilizando dados da Pesquisa Nacional por Amostras Domiciliares (PNAD) de 2014, foi estimado um modelo de regressão qualitativa probit, permitindo a identificação da magnitude e significância do efeito d
Rev. Econ. Sociol. Rural. Publicado em: 15/07/2019
-
2. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
-
3. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
-
4. O comportamento dos custos de produção do café arábica em relação a venda de máquinas agrícolas no estado de Minas Gerais
Brazil stands out on the world stage with regard to the marketing of agricultural products, ranking third in the world rankings when it comes to exports, according to the World Trade Organization - WTO (2011). The agricultural sector is the second-level employment in the country, according to the Brazilian Institute publishes Economic Geography - IBGE (2011)
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
-
5. Nicotine receptor partial agonists for smoking cessation
BACKGROUND: Nicotine receptor partial agonists may help people to stop smoking by a combination of maintaining moderate levels of dopamine to counteract withdrawal symptoms (acting as an agonist) and reducing smoking satisfaction (acting as an antagonist). OBJECTIVES: The primary objective of this review is to assess the efficacy and tolerability of nicotine
Sao Paulo Med. J.. Publicado em: 2012
-
6. Antecedentes da lealdade do segmento business-to-business (B2B): um estudo com clientes bancários no Rio Grande do Sul
Many studies have been made about relationship marketing with the intention of straightening the bonds between companies and clients. But the relationship between two companies (client/supplier) or market B2B is worth of distinction. These consumer companies usually stand out at this relation, in the sense that most of the time their products and services pu
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/07/2011
-
7. A confiança e a satisfação como mediadoras no varejo multicanal.
This study investigated the rules of the satisfaction and trust as mediating variables of the relationships between attitudes, future intentions and loyalty of consumers on multichannel retailing. Based upon the studies of Garbarino and Johnson (1999), which postulates that for relational consumers trust is the mediating variable between the attitudes and th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/04/2011
-
8. Implementação e avaliação de desempenho de estratégias de controle aplicadas em um sistema de armazenamento refrigerado / Implementation and performance evaluation of control strategies applied in a storage system for refrigerated
The cold storage of agricultural products intended to meet a demand for healthier products by markets and consumers. You can also give producers an alternative to extend the time for the marketing of products stored. Cold storage is important for a better conservation of perishable products. Because with the decrease in storage temperature, the metabolic rea
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/01/2011
-
9. Marketing, estratégia competitiva e viabilidade econômica para produtos com certificação de cadeia de custódia na indústria moveleira / Marketing, competitive strategy and economic feasibility for products with a chain of custody certification in the furniture industry
The study of traditional models in the areas of consumer behavior, marketing management, strategy and competitive advantage provides evidence for the inclusion of the variable "environment" in business affairs. An adaptation of these traditional Administrative models, for the understanding of environmental issues, coupled with a discussion surrounding the im
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/06/2010
-
10. Estratégias de segmentação da hotelaria para o turismo de negócios: um estudo em São Luís (MA) / Segmentation strategies of hotel management to business tourism: a study in São Luis (MA)
Tourism is an activity in high expansion in its more varied forms, either for leisure reason or business-oriented it presents statistics of growth sometimes bigger than the percentage of growth in economy. The focus of this study is the business-oriented trips, which has great importance for the development of tourism and hotel management activity even in lo
Publicado em: 2010
-
11. Competitiveness in the value chain of poultry production / Competitividade na cadeia de valor da avicultura de corte
The aim of this study was to analyze the competitiveness of a cooperative from Paranà participant in the chain of poultry, using the value chain analysis. From the methodological point of view, the research is documentary, explanatory and takes a case study nature. The research is explanatory because it aims to identify factors that determine or contribute
Publicado em: 2010
-
12. O relacionamento entre as farmácias e drogarias e seu distribuidor: uma modelagem à luz da teoria do comprometimento-confiança do marketing de relacionamento / The relationship between the pharmacies and drugstores, and its distributor: a modeling in the the light of the commitment-trust theory of relationship marketing
The relationship marketing contributes for the survival of companies and for the business success. Its goal is to develop deep, lasting and mutually satisfactory relationships between suppliers and customers. The relationship marketing is associated with a strategic perspective, with the company positioning and with the necessity of relationship of the compa
Publicado em: 2009