Marketing Tools
Mostrando 13-24 de 53 artigos, teses e dissertações.
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13. Inteligência contábil: um estudo em empresas fornecedoras de sistemas de business intelligence
The Information Technology is going through rapid advances and the development of new tools have more agility. The companies seek tools to optimize the use of databases. The accounting have helped the managers in decision-making using these tools for IT. Business Intelligence Tools allow users to explore and analyze the data stored by the organization and ex
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/11/2008
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14. O ECR na Relação - Fornecedor X Atacadista
This report titled Research About the ECR in the Suppliers X Wholesalers Relationship in Brazil , was developed by Professor Manoel A.S. Reis for the Nucleus for Research and Publications (NPP) of Fundacão Getulio Vargas de Sao Paulo. In the beginning some important concepts for the understanding of the text and considerations about ECR and its history in
Publicado em: 25/09/2008
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15. COMUNICAÇAO INTEGRADA DE MARKETING E AÇÕES DE PATROCÍNIO A EVENTOS: O EFEITO SINÉRGICO
This study focuses the action to events sponsorship as a communication tool incorporated into the marketing communication compound. The main objective is to analyze and present how the enterprises use and articulate the marketing integrated communication tools at the sponsorship actions in order to create a synergic effect of communication. The methodology i
Publicado em: 2008
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16. MARKETING IN THE PLANNING PROCESS FOR AGRICULTURAL MACHINES DEVELOPMENT: A REFERENCE MODEL. / MARKETING NO PRÉ-DESENVOLVIMENTO DE MÁQUINAS AGRÍCOLAS: UM MODELO DE REFERÊNCIA
The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the researc
Publicado em: 2008
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17. Proposta de método de planejamento e gestão estratégica de marketing para empresas organizadoras de eventos em redes de turismo / Proposition of strategic marketing planning and management method for events organizer companies at tourism networks
This is a theoretical and empirical dissertation which presents as result a proposal of method or sequence of steps with concepts, analysis, "tools" and fundamental activities to the strategic marketing planning process at the special events organizer companies, seen as companies inserted in networks of organizations that deal with tourism events demand. In
Publicado em: 2008
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18. Variáveis de decisão de marketing em serviços de demanda não desejada: dois casos no setor de seguros / Marketing decision variables in negative demand services: two case studies in the insurance industry
The services industry in Brazil has been growing since the 80´s and is the most important industry in most developed economies. The study of services marketing in the United States and Europe has been becoming increasingly important ever since, however studies by Brazilian researchers are still scarce. The aim of this dissertation is to study the management
Publicado em: 2008
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19. Atitude socialmente responsável ou estratégia comercial: o caso do pacto global
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting
Publicado em: 2008
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20. Inclusão Social e Atividades Culturais: O Centro Cultural Banco do Brasil no Rio de Janeiro
The aim of this study is to look into the benefits provided to social inclusion by cultural activities carried out in a cultural place with great seriousness at Rio de Janeiro. To accomplish that, the author attempt to deepen into the social exclusion/inclusion in brazilian urban context, spotlighting the historic reality of the urban process of the city. Af
Publicado em: 2008
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21. O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba
The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader t
Publicado em: 2008
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22. Uma brincadeira para a infancia : uma proposta que inclui a linguagem de imagem e som para a produção infantil / A game for the childhood : the inclusion of the audiovisual language for the children s production
Society is deeply emerged in communication means, increasing even more in intensity, it is sophisticated and fast to emit audio-visual content and expensive marketing value of progress new tecnologies. This medias can lead the human being since very early to limited exercise of his/her capacity to see, hear, and be able to inhibit to create, or else, new oth
Publicado em: 2008
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23. O homem-placa e o pixman: uma análise de duas ferramentas publicitárias que utilizam o corpo como suporte midiático / The placardman and the pixman: a study on two marketing tools which make use of the human body as media aid
The present research is about the placardman and the pixman, two marketing tools which make use of the human body as media aid. The sandwichmen men, rarely women walk around the streets of commercial centers in big cities draped in two wooden placards, announcing several products and services such as the selling of gold or the buying of subway and employee m
Publicado em: 2007
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24. Sport sponsorship decision making: descriptive analysis of the decision process and selection criteria of sponsor companies in Brazil / Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil
The growth of the use of sports sponsorship by companies as a marketing communication tool is notorious. This growth has raised the interest for a better and higher understanding of this tool?s attributes, especially concerning its efficacy and the processes by which it is adopted and promoted by organizations. The main purpose of this research was to study
Publicado em: 2007