Marketing Indicators
Mostrando 1-12 de 33 artigos, teses e dissertações.
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1. Theory of planned behavior applied to fish consumption in modern Metropolitan Lima
Abstract Despite being an important source of protein, fish consumption in Peru is low compared with other coastal countries. Thus, the objective of this study is to identify the core determinants of such consumption. We based our analysis on the framework provided by the Theory of Planned Behavior (TPB) where attitudes, subjective norms, past experience and
Food Sci. Technol. Publicado em: 29/05/2017
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2. Dental Management Survey Brazil (DMS-BR): creation and validation of a management instrument
Abstract Questionnaires for the assessment of knowledge and self-perception can be useful to diagnose what a dentist knows about management and administration. The aim of the present study was to create and validate the Dental Management Survey Brazil (DMS-BR) scale, based on meetings with experts in the field. After having elaborated the first version, 10 a
Braz. oral res.. Publicado em: 10/04/2017
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3. Screening for quality indicators and phenolic compounds of biotechnological interest in honey samples from six species of stingless bees (Hymenoptera: Apidae)
Abstract Honey from stingless bees of the genus Melipona is a well sought product. Nevertheless lack of legal frameworks for quality assessment complicates the evaluation of food safety and marketing of these products. Seeking to assess the quality of honey from the bees of this genus, physical and chemical analyses, identification of phenolic compounds, and
Food Sci. Technol. Publicado em: 23/02/2017
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4. Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
ABSTRACT The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (
R. Bras. Zootec.. Publicado em: 2016-06
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5. Materials Selection for Sustainable Executive Aircraft Interiors
This study proposes a methodological guide to explore and select materials for executive aircraft interiors, contributing toward a perspective of materials requirements, indicators and strategies to design more environmentally sustainable products. This was motivated by the signs from the aviation industry to reduce its environmental impact and the permanent
Mat. Res.. Publicado em: 11/03/2016
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6. Marketing en el campo de las disciplinas informativas: tendencias de investigación en América Latina (1985-2012)
This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journa
Transinformação. Publicado em: 2014-12
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7. IMAGEM PROFISSIONAL DE PROFESSORES UNIVERSITÁRIOS: PROFISSIONALIDADE DOCENTE E COMUNICAÇÃO PEDAGÓGICA
This dissertation was written for the Masters degree in Education, within the line of research "Public Policies for Curriculum and Assessment", which in turn, is part of the research group Public Policies for Curriculum and Assessment PPGE of UNIVALI. The theme of the study is the visual and behavioral characteristics of teachers, how these can add to the pr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2011
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8. Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departm
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/11/2011
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9. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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10. Antecedentes e consequências de satisfação dos alunos de graduação com o ead: um estudo de caso na Unisinos
Private undergraduation education in Brazil, regarding e-learning, has had great growing through last years. Because of the increasing number of new students and new Institutions, Institutions themselves have been worried to evaluate their students satisfaction for this method. In Marketing, satisfaction and all its surroundings in terms of background and co
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/09/2010
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11. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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12. A method for the evaluation of the Integrated Marketing Communications: a value-based marketing approach / Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor
The so called marketing controllable variables, which involve product portfolio, prices, distribution channels, communication and sales forces can have their performance evaluated by using many indicators attributable to each of them, establishing a relation between their results and marketing assets, such as costumer lifetime value and brand equity, marketi
Publicado em: 2009