Marketing And Business Performance
Mostrando 1-12 de 35 artigos, teses e dissertações.
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1. Satisfaction and attitudinal responses: indirect effects of involvement and reputation
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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2. The quest for achieving United Nations sustainability development goals (SDGs) A dialogue with Huaccho Huatuco and Ball
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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3. The impact of different types of innovation and governmental support in the performance of firms: the case of Central and Eastern Europe manufacturing SMEs
Resumo Este estudo investigou a importância de parcerias com o Governo para o desenvolvimento dos quatro tipos de inovação (produto, processo, organizacional e marketing) por empresas de dois grupos diferentes de países da Europa Central e Oriental, incluindo as ex-repúblicas soviéticas europeias (países membros da União Europeia - MUE, e países nã
Cad. EBAPE.BR. Publicado em: 20/01/2020
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4. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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5. Eficácia da estratégia de marketing de uma operadora de planos de saúde
Os desafios e dificuldades que executivos de empresas encontram para desenvolver e aplicar modelos de avaliação eficientes de suas estratégias de marketing, em função da complexidade da tarefa e da quantidade de fatores que podem interferir nos resultados, além da distância existente entre a prática da gestão empresarial e os modelos científicos ap
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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6. A GESTÃO DA POLÍTICA EDUCACIONAL NO COTIDIANO DA ESCOLA: perspectiva democrática da atuação do conselho escolar no município de São Luís-MA / EDUCATION POLICY MANAGEMENT IN DAILY LIFE OF SCHOOL: democratic perspective of the performance of the school council in São Luís, MA
This dissertation entitled The Management of Educational Policy in everyday school: a democratic role of the school board in the municipal schools in São Luís-MA, is in line State Research and Educational Management, and Research Group Basic Education Policy Program Graduate Education at the Federal University of Maranhão. The overall objective of this st
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/09/2011
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7. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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8. International strategy and marketing: a contribution to the study of international business of emerging country companies / Estratégia e marketing internacionais: uma contribuição para o estudo dos negócios internacionais de empresas de países emergentes
The goal of this dissertation is to provide a contribution to the theoretical knowledge in the fields of international strategy and marketing for companies from or in emerging countries. To achieve this goal, it was conducted a synthesis of the literature on the subject and a field research, comparing companies from developed and emerging countries in its in
Publicado em: 2010
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9. A relação entre orientação para o mercado, desempenho organizacional e a percepção externa de sucesso ou insucesso corporativo: uma análise sobre as instituições de pesquisas tecnológicas brasileiras
Market orientation has attracted significant investigative and editorial interest in recent decades and occupied a central position in the theory and practice of marketing strategy. Although the literature features a variety of empirical studies on market orientation, a review of it suggests that the majority of these studies have focused on industrialized c
Publicado em: 2010
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10. Customer value management and strategic positioning: a case study in the business to business market / Gestão do valor para o cliente e posicionamento estratégico: um estudo de caso no mercado empresarial
A gestão do valor para o cliente é uma estratégia de marketing fundamental para que as empresas em ambientes altamente competitivos obtenham vantagem competitiva e ofereçam valor superior aos clientes, contribuindo assim para suas estratégias de crescimento de forma sustentável. Neste contexto, esta tese teve por objetivo propor um novo esquema integra
Publicado em: 2009
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11. BRAZILIAN COMPANIES RELATIONSHIP MARKETING PRACTICES: OVERVIEW AND PERFORMANCE / AS PRÁTICAS DE MARKETING DE RELACIONAMENTO DAS EMPRESAS BRASILEIRAS: PANORAMA E DESEMPENHO
Some authors state that the Relationship Marketing came to suppress the Transactional Marketing once considered somewhat obsolete. In order to check this assertion, writers like Brodie and Munro (1997) and Coviello, Milley and Macolin, based on Grönroos Relationship Marketing definition (1996), defined different types of relationship Marketing which were ch
Publicado em: 2009
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12. Análise da influência do estilo de aprendizagem e da atitude em disciplinas de estatística da FEARP / Analysis of influence of learning styles and attitude in statistics subjetcts at FEARP
The learning of Statistics has become increasingly important to the success of companies which compete in global scenarios and has highlighted the professionals who, in fact, have this knowledge. In particular for the business administration, statistics assists in the decisionmaking process and is used as a important tool in several areas, such as Finance, M
Publicado em: 2009