Marketing And Business Performance
Mostrando 13-24 de 35 artigos, teses e dissertações.
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13. Motivator and inhibitor elements in the online retail purchase behavior / Elementos motivadores e inibidores no comportamento de compra no varejo online
The growth of the Internet over the last years as a sales channel and as a relationship channel between companies and its costumers has ultimately made it one of the main bets of the largest retail chains for achieving business growth and for increasing their operating performance. In this context, the objective of this dissertation is to provide a contribut
Publicado em: 2009
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14. Considerações sobre o projeto e gestão do sistema de serviço: uma proposta de modelo orientado para a entrega de valor ao cliente / Design considerations and system management service: a proposed model geared to deliver superior customer value
Customer perceived value is one of major antecedents of buying intention, loyalty and customer satisfaction. In spite of it, we observe theres no comprehensive service systems oriented to customer value delivery. For filling this gap, this thesis had the purpose of developing a comprehensive model of service system oriented to customer value delivery. For ge
Publicado em: 2009
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15. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008
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16. ESTRATÉGIA E COMPETITIVIDADE NUMA REDE DE HOTÉIS: UM ESTUDO DA REDE VERSARE DE HOTÉIS / STRATEGY AND COMPETITIVITY IN A HOTEL NETWORK: A STUDY OF REDE VERSARE DE HOTÉIS
The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, relig
Publicado em: 2008
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17. Setor automotivo brasileiro: um estudo sobre a oferta e demanda no segmento das picapes médias
The automobile besides been bought by his use value, another values must be considered in his acquisition for example, emotional reasons and also distinct styles and preferences. In this manner, as much in Brazil as in the whole world, the automobile has big importance in wealth formation, being object of analysis to supply information or economic performanc
Publicado em: 2008
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18. Eficiência técnica e de escala das cooperativas agropecuárias do Estado do Paraná / Technical and scale efficieny of agricultural cooperatives in state Paraná
The Brazilian agricultural cooperatives over the years has changed that significantly influenced the course of business carried by the cooperatives. Cooperatives in many states have experienced changes in its focus of action, began to act in new production bases and markets following the trend of its activities directed to the processing and marketing of agr
Publicado em: 2008
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19. INTERNATIONAL MARKETING STRATEGIES: A CASE STUDY WITH ORGANIC COFFEE PRODUCERS IN BRAZIL / ESTRATÉGIAS DE MARKETING INTERNACIONAL: UM ESTUDO DE CASO COM PRODUTORES DE CAFÉ ORGÂNICO NO BRASIL
Coffee is the world`s second biggest wealth producer, but only 9% remain with the coffee producers. In Brazil, world`s major producing country and exporter of green coffee, the small and medium producers, through the harvesting of special coffees (such as the organic) and through the production of industrialized coffee, try to increase the value of their exp
Publicado em: 2007
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20. Atração e retenção de alunos em cursos de graduação em administração das instituições particulares de ensino superior de Joinville/SC
The purpose of this study was to determine the factors that attract, satisfy and retain students in private higher education institutions (IES) that offer graduate courses in Business Administration on Joinville/SC. This work was made for the ease of opening of IES provided by the Law of Education Guidelines and Bases (LDB) from number 9,394 of 1996, which b
Publicado em: 2007
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21. A informação como fator chave para atuação no mercado internacional: um estudo piloto com empresas exportadoras de Ribeirão Preto e região / The information as a key factor for participating in the international marketing: a pilot study with Ribeirão Preto Region´s exporting companies.
The Brazilian companies´ international commerce participation has been increasing in recent years. Within this context, research were carried with objective of identify the difficulties associated to exporting activities, as well the companies which recognize information as a need to a successful international market actuation. This research focused the inf
Publicado em: 2007
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22. As políticas educacionais e a responsabilidade social na formação do administrador de empresas
The present work has as subject "educational politics and the social responsibility in the formation of the administrator of companies" and understands the formation of the professional for responsible performance in the society. The social relevance of the work this in to show the stained vision of the social responsibility in the present time, therefore th
Publicado em: 2007
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23. MARKET ORIENTATION AND PERFORMANCE IN THE BRAZILIAN HOSPITAL INDUSTRY / ORIENTAÇÃO PARA O MERCADO E DESEMPENHO NA INDÚSTRIA HOSPITALAR BRASILEIRA
The relationship between market orientation and performance is a subject that has been drawing the attention of many researchers in the marketing and business strategy fields. The causality relationship of the mentioned constructs has been confirmed by many national and international studies. The purpose of this study is to determine if this relationship is
Publicado em: 2006
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24. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006