Luxury Goods
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. O ESCRAVO VAI À ÓPERA: ÓPERA E ESCRAVIDÃO NO RIO DE JANEIRO AO REDOR DE 1850
Resumo Se, por um lado, foi a riqueza produzida pela mão de obra escrava que financiou a importação da ópera europeia para o Brasil, por outro, a proibição do tráfico negreiro foi instrumental para a instalação definitiva de um sistema de ópera no império tropical, uma vez que, como nota Luiz Felipe de Alencastro, um dos efeitos da Lei Eusébio de
Sociol. Antropol.. Publicado em: 19/08/2019
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2. COMUNICAÇÃO DO LUXO, MODA E CONSUMO: REPRESENTAÇÕES DA TRADIÇÃO NA CULTURA CONTEMPORÂNEA / COMMUNICATION OF LUXURY, FASHION AND CONSUMPTION: PORTRAYALS OF TRADITION AMIDST CONTEMPORARY CULTURE
The objective of this research is to provoke new scholarly debate as it relates to the communication and the consumption of luxury goods. Parting from the analysis concerning key configurations on the uses of speeches and narratives of a group of native informers -producers and consumers of luxury goods -, it is intended to investigate a set of representatio
Publicado em: 2008
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3. Estratégias de marketing dos produtos de luxo no mercado brasileiro: um estudo no segmento de vestuário e acessórios
This study focuses in the identification of the marketing strategies used by companies in the luxury market of clothing and accessories of international brands that are consolidated in the Brazilian market. The objectives of this research are getting to know the vision of the executives about the concepts and features of luxury goods, especially the brands t
Publicado em: 2007
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4. The luxury consumption: a study into wome`s experience in postmodernity / O consumo de luxo: uma compreensão da experiência de mulheres na pós-modernidade
This study aimed at understanding the significance of the consumption of luxury goods to women from the generation X, that is, born from 1968-1978 (SCHIFFMAN; KANUK,1997), residents of São Paulo, with a monthly household income over R$ 10.982,00 and that, in the last year, purchased at least three brands which they considered to be a luxury good. As a way t
Publicado em: 2007
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5. Valores, benefícios e atributos percebidos pelas consumidoras de perfumes de luxo : uma análise por meio do modelo de cadeias meios-fim
The main objective of this study is to analyze the associative relation between values, benefits and attributes perceived by the consumers of luxury fragrances living in Curitiba (PR). For this purpose the methodology used was the Means-and-Chain Model proposed by Gutman (1982) developed through the Association Pattern Technique (APT). In order to enhance th
Publicado em: 2007
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6. Projeto de arquitetura de interiores de lojas voltadas para o segmento luxo: um estudo de caso da rua Oscar Freire
Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive an
Publicado em: 2007
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7. O lado duro da vida fácil a exploração sexual de meninas adolescentes da periferia de Fortaleza-CE e o resgate da cidadania
The infant-juvenile sexual exploration is a world problem that uses children and adolescents for prostitution and lucrative ends, transforming them in mere goods, suspending the children s dreams and they are forced to turn women preconciously and stealing them the human dignity. This study had as general objective: to understand the meaning of to be adolesc
Publicado em: 2005