Language Of Advertising
Mostrando 25-36 de 48 artigos, teses e dissertações.
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25. Visual language and Critical Reading. Education and Television. The Reception of the Advertising Text. / O educomunicador no ensino da leitura da publicidade televisiva
A presente dissertação, intitulada O Educomunicador no ensino da leitura da publicidade televisiva teve como objetivo identificar o processo de leitura do conteúdo publicitário televisivo, realizado por professores e alunos do ensino fundamental de uma escola particular de Presidente Prudente/SP, com o intuito de contribuir futuramente na formação e ca
Publicado em: 2008
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26. Os slogans na propaganda de medicamentos: um estudo transdisciplinar: comunicação, saúde e semiótica
Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this type of advertisement in Brazil. This thesis proposes a transdisciplinary study o
Publicado em: 2008
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27. WBG (Whois Based Geolocation): uma estratÃgia para localizaÃÃo geogrÃfica de hosts na Internet
By knowing the hostâs geographic location, one can offer several user tailored applications, such as: a) web pages with regional preferences (e.g. an online user may receive selective and directed advertising according to her location or be subject to automatic language selection when displaying content); b) control data availability, according to user geog
Publicado em: 2008
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28. Cenografia e ethos: os discursos de uma instituicção de ensino superior privada
The crisis of taylorism and fordism, in the beginning of 1970s, made capitalism began to present clear signs of a structural crisis that affected the work world and demanded an immediate answer. This one came as a form of accumulation different from the previous one, "flexible" capitalism, translated in a process of capital reorganization named neoliberalism
Publicado em: 2008
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29. Processos de comunicação na mídia política: os comportamentos comunicacionais no cenário das campanhas eleitorais veiculadas no sistema televisivo reconciliação com a natureza -
This thesis is dedicated to investigate the source of electoral behavior, one being rational, logical and ideological and the other manifested mainly in the television, toward the seduction of the voter rather than his honest belief. To explain how such behavior, which sometimes seem to escape of what we call rationality, this research argues that elections
Publicado em: 2008
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30. Os mecanismos de coesão no anúncio publicitário da enciclopédia Bohemia
The advertising text, which avails itself of stylistic and argumentative resources of the daily language to inform and to manipulate, is characterized by the rational use of these instruments to change or to maintain the opinion of its target audience. Based on the concepts of advertising language presented by Sandmann (2001), this research aims to analyze t
Publicado em: 2007
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31. Dimensões e linguagens do design gráfico: seleção, organização e sobreposição das mensagens verbais e visuais veiculadas no espaço urbano
The present work has as objective investigates the syntaxes of the languages of the graphic design in the urban ambient. For so much we selected of the multiplicity of signs of the city, an Advertising that it was used of billboards and urban furnitures to dialogue with the city. Our main hypothesis was the that: the external visual messages conserve the mem
Publicado em: 2007
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32. A ÉTICA CONTEMPORÂNEA NO DISCURSO DA PUBLICIDADE PARA A MULHER
This is a research regarding questions of the contemporary ethics in the advertisement field directed to the female public. The discussion of such questions leans over deontological ethics. The objective of this study is to investigate how the advertisements published in Claudia and Nova magazines articulate questions about such ethics. So, the content analy
Publicado em: 2007
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33. Arte encomendada
The investigation intends to show how the advertising incorporates the poetic function in your language and the effects of that incorporation in the social function of the advertising. For that it presents a brief historical course of the advertising of drinks in TV and magazine. The theoretical board for reference leans on in the isotopia concept, in the ve
Publicado em: 2006
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34. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006
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35. Esplícitos engodos - Desejo e erotismo na ausência do corpo
The present research examines the construction of the erotic message in advertising images which do not show bodies and do not bring an authentic subjectivity. If an absence is configured, the image, that still has sexual effects, seems to do it through clues of an absent simulacrum, through references to sexual elements, or through a simulated simulacrum. W
Publicado em: 2006
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36. A educação ambiental através da televisão: uma comparação entre o Globo Ecologia e o Repórter Eco
This research was made using the pressupposition that in Brazil Television is the great responsible to divulge debates and terms related to Environment and Environment Education. The objective is to question the relationship between form and contents in comunicative and formative chalenge to that TV programs of Environment Education in this Country. In the b
Publicado em: 2006