Language Of Advertising
Mostrando 13-24 de 48 artigos, teses e dissertações.
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13. A gênese da criação publicitária : um estudo sobre a evolução da propaganda, sua linguagem e o processo criativo de uma agência
Advertising in Brazil not only follows the evolution of the market, but it demonstrates a potential that is a model for many countries. Campaigns winning, innovative agencies and top professionals make up much of a country that has in its history the mark of encouragement to consumption. In this paper we study the creative process of an advertising agency, t
Publicado em: 2010
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14. A gênese da criação publicitária : um estudo sobre a evolução da propaganda, sua linguagem e o processo criativo de uma agência
Advertising in Brazil not only follows the evolution of the market, but it demonstrates a potential that is a model for many countries. Campaigns winning, innovative agencies and top professionals make up much of a country that has in its history the mark of encouragement to consumption. In this paper we study the creative process of an advertising agency, t
Publicado em: 2010
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15. O consumo e a representação da felicidade em 40 anos de propaganda brasileira / Consumption and representation of happiness in 40 years of Brazilian advertising
Esta pesquisa nasce a partir da observação de que, a cultura de consumo se apresenta como espaço fundamental das sociedades contemporâneas e afeta diretamente questões da vida cotidiana, através de estruturas materiais e simbólicas. Nos sustentando nos estudos de Slater, Lipovetsky, Featherstone, Baudrillard e Bourdieu tentaremos delimitar o processo
Publicado em: 2010
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16. O ensino da argumentação : o enfoque dos livros didáticos de língua portuguesa no ensino fundamental / The teaching of argumentation : the focus of texbooks on portuguese language in elementary school
The purpose of this study was a investigation on the treatment of argumentative writings in the Portuguese Language Textbooks (LDP), as objects of teaching. Investigations carried out in different collections show that little emphasis has been given to education, in the written form of this type of discourse, especially in the early years of schooling. Among
Publicado em: 2010
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17. Adequação e persuasão: da teoria da linguagem ao discurso publicitário / Adequacy and persuasion: from theory of language to advertising discourse
This work intents to make a large and grounded research about the linguistic technics of construction of meaning in advertising. From the history of language and discourse theories, this research will make a definition for the rethorical and discoursive strategies which stimulates a kind of socio-affective integration in the new consumism culture. After this
Publicado em: 2009
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18. O processo de pesquisa publicitária na era da sociedade líquida: uma proposta hipermidiática / The process of advertising research in the era of liquid society: a hypermedia proposal
The objective of this dissertation is to analyze the relationship between current processes of advertising research and the language of hypermedia. From a methodological point of view, we undertake a systematic analysis of secondary sources on the relationship mentioned above, as well as an analysis of the primary documentation of proposals for the use of hy
Publicado em: 2009
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19. Our advertisements, please! : an analysis of discourse on the advertising langage. / Nossos comerciais, por favor! : uma análise discursiva sobre a linguagem publicitária.
We bring in this work a discursive analysis on the language advertising executive whose epistemological anchorage that occurs for the theory of the Analysis of Speech (AD) of French origin (MICHEL PÊCHEUX). We add interlocutions with Bakhtin. We still include some scholars of the communication, the advertising and the marketing Neves, Sant Anna, Gracioso, P
Publicado em: 2009
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20. O Sujeito e o Desejo na Linguagem Persuasiva do Texto Publicitário de Mídia Impressa: uma abordagem psicanalítica.
This research has as objective to investigate the subject and the desire from the view of Jacques Lacans psychoanalytic theories, specifically about the alienation and separation processes, and also the following questions that involve them: the signifier, the enjoyment, the mirror stage and the a object; in the relationship with the persuasive language of t
Publicado em: 2009
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21. A integração de conteúdo jornalístico à publicidade: trocas simbólicas entre as marcas Petrobras e Superinteressante
This article examines the institutional advertisements discourse of the Brazilian state-owned company Petrobras. The analyzed pieces comprehend ads published between the years of 2006 and 2007 in the Superinteressante magazine, issued by editora Abril. The objective is to identify the news configurations of the information and how to occur the symbols exchan
Publicado em: 2009
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22. Publicidade e ciberespaço: transformações numa dinâmica em rede
Since the 1990s we have been passing for media changes, provinient from the society information, digitization of language and communication in networks, where the provinient location from these changes was known as cyberspace. The construction aspects of traditional advertising cannot always achieve the expected results when these are transported to this amb
Publicado em: 2009
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23. Um exame da adjetivação no uso efetivo da língua na prática social do discurso publicitário
This dissertation is situated on the area of Critical Discourse Analysis, focusing both on a socio-cognitive perspective and on Social Semiotics, and its theme is the adjectivation processes found in written advertisements published in different magazines. The general purpose is to contribute for studies of Portuguese as it is spoken in Brazil and used in ad
Publicado em: 2009
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24. A experiência dos limites na poética de Paulo Leminski / The experience of limits in the poetics of Paulo Leminski
The poetry of Paulo Leminski (1944-89), written in Brazil between the 1960s and the 1980s, displays a constant attitude of experimentation that opens up possibilities for questioning the relationships between thought, world and language. By retracing the development of his career as a writer and analyzing the ways in which he created his language games, I se
Publicado em: 2008