Arte encomendada
AUTOR(ES)
Randy Rachwal
DATA DE PUBLICAÇÃO
2006
RESUMO
The investigation intends to show how the advertising incorporates the poetic function in your language and the effects of that incorporation in the social function of the advertising. For that it presents a brief historical course of the advertising of drinks in TV and magazine. The theoretical board for reference leans on in the isotopia concept, in the version semiotics of orientation greimasiana, and of the amplification that printed other semioticists, as the alotopiy concept; conceituação of poetic function, formalized by Roman Jakobson, and the concept of semi-symbolism as fundamental characteristic of the poetic language. The study shows, through tv advertising and printed ads, the incorporation of the poetic in the commercial messages.
ASSUNTO(S)
bebidas comunicacao publicidade - aspectos sociais advertising publicidade isotopia poetic semi-symbolism communication isotopy comunicação semi-simbolismo poética
