Internationalization Of Business
Mostrando 13-24 de 45 artigos, teses e dissertações.
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13. The Profile of a Manager in Higher Education Institution in Latin America: The Case of the EBAPE
The aim of this study is to analyze the profile of today’s manager, according to the classical management literature, working on internationalized higher education institute. This paper draws together knowledge about the manager’s profile in a corporate environment and how it can be appreciated in a higher education institute all of this taking into cons
Publicado em: 08/10/2010
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14. Análise dos fatores determinantes da internacionalização e desempenho financeiro das empresas brasileiras de capital aberto: a contribuição da visão baseada em recursos (RBV)
Brazil has a significant number of enterprises in all business segments such as: car-industry, market share, consumer goods, electric-electronics, energy, construction, digital industry, mining, paper and cellulose, farming, chemistry, petrochemistry, fabric industry, transport and so on. As we know, all of these companies are inserted into the capital marke
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/06/2010
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15. Internacionalização de pequenas e médias empresas brasileiras: os fatores de distância sob a perspectiva empreendedora
This research analyzes the factors of distance in international business from the perspective of the entrepreneur of small and medium Brazilian company. To establish the structure proposed in this work was taken as a basis for the factors of distance in international business, the CAGE framework proposed by Ghemawat (2001) and the typology of the entrepreneu
Publicado em: 2010
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16. International strategy and marketing: a contribution to the study of international business of emerging country companies / Estratégia e marketing internacionais: uma contribuição para o estudo dos negócios internacionais de empresas de países emergentes
The goal of this dissertation is to provide a contribution to the theoretical knowledge in the fields of international strategy and marketing for companies from or in emerging countries. To achieve this goal, it was conducted a synthesis of the literature on the subject and a field research, comparing companies from developed and emerging countries in its in
Publicado em: 2010
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17. A internacionalização de empresas de base tecnológica em incubadoras no Estado de São Paulo / The internationalization of technology-based companies in incubators in the State of São Paulo
As mudanças advindas da globalização estão mudando a forma das empresas atuarem. As empresas lançam-se para o mercado externo atendendo a uma série de premissas tais como a busca por recursos, a busca por racionalização na produção, a busca por novos mercados e a aquisição de novas competências. Na literatura, encontram-se diferentes concepçõe
Publicado em: 2010
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18. Cultura e posicionamento internacional de marcas de serviços / Culture and placement services international brands
O consumo, em sua visão mais simplista, representa a busca pelo conforto, prazer e segurança. As marcas são atores fundamentais neste processo, pois assumem o papel de identificação e diferenciação de produtos, auxiliando o consumidor no momento da decisão de compra, ajudando-o a escolher e reduzindo-se a insegurança gerada no momento de se optar po
Publicado em: 2010
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19. The internationalization process of brazilian companies: a study of multiple cases in the heavy construction industry
The aim of this article is to describe and to analyze how the consolidation in the international markets of Brazilian construction companies occurred. The methodological procedures had been classified as descriptive conclusive research and data was collected under a qualitative orientation. A study of four companies was conducted: Andrade Gutierrez, Mendes J
BAR - Brazilian Administration Review. Publicado em: 2009-12
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20. Internationalization and diversification strategies of agricultural cooperatives: a quantitative study of the agricultural cooperatives in the state of Parana
This study investigates the impact of internationalization on the results achieved by agricultural cooperatives in the State of Parana, at the same time examining strategies for diversification of markets as well as diversification of products aimed exclusively at international markets. Of the 28 cooperatives to be included in the study, 67.9% returned valid
BAR - Brazilian Administration Review. Publicado em: 2009-09
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21. Internationalization of retail: a study with Brazilian companies employing content analysis / Internacionalização do varejo: um estudo com empresas brasileiras por meio de análise de conteúdo
The decade of 1970 was characterized by the intense activity of Brazilian construction companies abroad, particularly in Africa and the Middle East. In the eighties, Brazilian organizations stood out because of the large flow of investments they made abroad and in the nineties, as a result of the trade opening made in our country, Brazilian companies sought
Publicado em: 2009
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22. INTERNACIONALIZAÇÃO OF THE FIRM IN HORIZONTAL NETWORKS: an analysis from the Integrated Sector Project Wines from Brazil / INTERNACIONALIZAÇÃO DE EMPRESAS EM REDES HORIZONTAIS: uma análise a partir do Projeto Setorial Integrado Wines from Brazil
Internationalization strategies and networks associations are becoming a way face the new global situation. In order to better understand the internationalization process, considering interorganizational relationships in networks, this study aims to describe and analyze the internationalization processes of companies in interorganizational networks of horizo
Publicado em: 2009
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23. Internationalization and influencing factors for products customization decision: case study in autoparts industry company. / Internacionalização e fatores de influência na decisão sobre customização de produtos: estudo de caso em empresa do setor de autopeças
The study concerning products customization decision in the international markets is important for companies that have taken a decision to open an overseas subsidiary, either acquisition of a company or through its own Greenfield investments. Whatever decision follows, the result comes up with high degree of internationalization, as long as company has been
Publicado em: 2009
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24. Modelo para determinação do grau de globalização da empresa / Model for determining the degree of globalization the company
The globalization is a phenomenon that affects all sorts of organizations, such organizations have different levels of international involvement. To test any theory that considers internationalization as an independent variable one need a reliable instrument to measure the relative globalization of companies. Based on a sample of the worlds 100 largest multi
Publicado em: 2009