Internacionalização de pequenas e médias empresas brasileiras: os fatores de distância sob a perspectiva empreendedora

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

This research analyzes the factors of distance in international business from the perspective of the entrepreneur of small and medium Brazilian company. To establish the structure proposed in this work was taken as a basis for the factors of distance in international business, the CAGE framework proposed by Ghemawat (2001) and the typology of the entrepreneur, the model investigated by Andersson (2000). The sample has analyzed consisted of 30 small businesses that responded to a questionnaire on the Web (e-survey) and the method applied on this research were the correlation matrix of bivariate Pearson in a two-tailed test and the Conbach s alpha to measure the reliability to the sample. We concluded in this research that the factors of distance in international business, when analyzed in isolation, correlate differently than when analyzed according to the profile of the entrepreneur. And on the typology of the entrepreneur adopted, there is no. evidence for a profile of the entrepreneur for small and medium firm in the research sample. For future research, it was proposed extension of the structure factors of distance for international business related to the profile of the entrepreneur with, a focus not only quantitative but also qualitative

ASSUNTO(S)

administracao empreendedorismo entrepreneur internationalization distância psíquica estrutura cage psychic distance cage framework internacionalização de empresas

ACESSO AO ARTIGO

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