International Brand
Mostrando 13-24 de 27 artigos, teses e dissertações.
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13. O desafio de reconhecimento do sujeito cego em espaços públicos de representação
This work is funded based on the uneasiness with the concept of State as a public machine for development. Of State as a public machine to deliberate valid practices for valid methods and to limit valid subjects in valid spaces. In midst of this specific context, this work dedicates itself to investigate the following research problem: the mistaken recogniti
Publicado em: 2009
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14. Posicionamento de frutas brasileiras no exterior do ponto de vista do consumidor: um estudo comparativo da imagem de frutas estrangeiras no mercado holandês / Positioning of Brazilian fruits in the foreign market from the consumers point of view: a comparative study on the image of foreign fruits in the Dutch market
In recent years, Brazils share in the international market comes advancing constantly, especially in the competitive fresh fruit segment. One of the prerequisites for a product to stand out among other similar goods in the foreign market relies on understanding how this product is perceived by the target. Accordingly, the goal of the present work is to analy
Publicado em: 2008
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15. Estratégias de marketing dos produtos de luxo no mercado brasileiro: um estudo no segmento de vestuário e acessórios
This study focuses in the identification of the marketing strategies used by companies in the luxury market of clothing and accessories of international brands that are consolidated in the Brazilian market. The objectives of this research are getting to know the vision of the executives about the concepts and features of luxury goods, especially the brands t
Publicado em: 2007
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16. METROLOGICAL RELIABILITY OF LUNG VENTILATORS / CONFIABILIDADE METROLÓGICA DE VENTILADORES PULMONARES
The present Masters dissertation evaluates the metrological reliability of pulmonary ventilators, also known as mechanical ventilators. Pulmonary ventilators are electromedical equipment (EEM). The absence of metrological reliability of a pulmonary ventilator may result in dangerous consequences, according to its classification by the potential risk to the h
Publicado em: 2006
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17. Estratégias de marketing na internacionalização das pequenas e médias empresas baianas: uma análise do setor de vestuário
Esta dissertação busca identificar e avaliar as estratégias de marketing e de gestão de marcas adotadas pelas pequenas e médias empresas exportadoras de vestuário da Bahia e analisar como estas estratégias contribuem para a sustentação do seu processo de inserção internacional. Neste estudo, foi utilizado o método survey para analisar seis empres
Publicado em: 2006
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18. Determinantes do sucesso competitivo: o caso de empresas calçadistas brasileiras
Brazil is today one of the main world shoe manufacuring. The Brazilian shoe industry is made up of several companies of different sizes which are spread out in different sites. The state of Rio Grande do Sul is the main producer and exporter. The current study had the objective to verify the adopted strategies by some gaucha manufacturing companies of the se
Publicado em: 2006
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19. The influence of Brazil s image on foreign consumers attitudes towards Brazilian products: a study with undergraduate Dutch students / A influência da imagem do Brasil na atitude de consumidores estrangeiros com relação a produtos brasileiros: um estudo com estudantes universitários holandeses
At the same time that the globalization of markets has progressed, there has been a growing expansion of researches on the country-of-origin effect, both in the international trade and in the marketing literature. In general, it is admitted that the country of origin influences consumers products evaluations and his/her purchase decisions. The country-of-o
Publicado em: 2005
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20. INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY / ESTRATÉGIAS DE MARKETING INTERNACIONAL PARA MARCAS BRASILEIRAS: UM ESTUDO EXPLORATÓRIO
Face ao movimento de globalização e, portanto, à crescente competição interna e externa, diversas empresas brasileiras vêm buscando não apenas iniciar ou aumentar a comercialização de seus produtos em mercados estrangeiros, como também tornar suas marcas conhecidas internacionalmente. O objetivo principal deste estudo é analisar as estratégias de
Publicado em: 2004
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21. Ambiente institucional e organização de redes de franquias: uma comparação entre Brasil e França.
Franchise companies deal with a classical dilemma: how to reconcile the gains from the expansion of franchising with the potential cost of the brand name misuse by franchisees. This dissertation analysis this question under the institutional background, which differs from one country to another. It intends to explore the role of the formal and informal rules
Publicado em: 2004
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22. Mechanisms of food safety and quality regulation. / Mecanismos da regulação da qualidade e segurança em alimentos.
The guarantee of the good quality of food is a growing focus of governments, companies and the international standardization, certification and trade agents. Their efforts are addressed to influence the consumer s perception over the many attributes of a food product, with special attention to the nutrition and safety attributes. The warranty of quality is o
Publicado em: 2003
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23. ¿''Globalización sostenible''? Desarrollo sostenible como pegamento para el montón de cristales trizados del neoliberalismo
During the World Summit on Sustainable Development, held in Johannesburg by mid 2001, it was clearly observed that our understandings and practices concerning sustainable development are on a dead end. This is due to the fact that the much more dynamic processes of neo-liberal globalization and of world restructuring had been ignored, including the new legit
Ambiente & Sociedade. Publicado em: 2003
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24. Uma análise do diferencial competitivo de hotéis associados a cadeias hoteleiras internacionais
The main purpose of this dissertation was to analyse whether hotels managed by international hotel chains present competitive differential when compared to hotels independently operated. This dissertation was only concerned with analyzing the benefits brought to the hotel, according to the marketing point of view, taking into consideration the differentials
Publicado em: 2001