Image And Social Responsibility
Mostrando 13-24 de 27 artigos, teses e dissertações.
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13. Education, volunteer work and enterprise social responsibility: "amigos da escola" and other forms of participation. / Educação, trabalho voluntário e responsabilidade social da empresa: "amigos da escola" e outras formas de participação.
The thesis deals with a research that looks for the intersections among education, volunteer work and Enterprise Social Responsibility (ESR), in the current historical moment of the capitalist society, concerning what started being called "flexible accumulation". The "Amigos da Escola" project, implemented by Rede Globo de Televisão, is the biggest ESR proj
Publicado em: 2008
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14. Responsabilidade social: visões e perspectivas de empresários do segmento industrial do Rio Grande do Norte
The theme Corporate Social Responsibility is relatively recent both in the academic field and in the business practice. Because of the lack of socialization of experiences and precision of concepts, there are gaps regarding the understanding of the subject and, also, how to conduct operations. This study just seeks to investigate such matter, focusing applic
Publicado em: 2008
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15. Atitude socialmente responsável ou estratégia comercial: o caso do pacto global
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting
Publicado em: 2008
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16. Posicionamento de frutas brasileiras no exterior do ponto de vista do consumidor: um estudo comparativo da imagem de frutas estrangeiras no mercado holandês / Positioning of Brazilian fruits in the foreign market from the consumers point of view: a comparative study on the image of foreign fruits in the Dutch market
In recent years, Brazils share in the international market comes advancing constantly, especially in the competitive fresh fruit segment. One of the prerequisites for a product to stand out among other similar goods in the foreign market relies on understanding how this product is perceived by the target. Accordingly, the goal of the present work is to analy
Publicado em: 2008
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17. RESPONSABILIDADE SOCIAL E IMAGEM CORPORATIVA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR NA PERCEPÇÃO DO CORPO DOCENTE
The overall objective of this study is to analyze the image of a private Higher Education Institution (HEI) in the city of Curitiba, PR, from a perspective of social responsibility, based on the economic, legal, ethical and philanthropic dimensions proposed by Carrol (1979 ,1991). In particular, it seeks to: a) identify the views of managers of the organizat
Publicado em: 2007
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18. A PERCEPÇÃO DO UNIVERSITÁRIO SOBRE A PUBLICIDADE INSTITUCIONAL DE RESPONSABILIDADE SOCIAL EMPRESARIAL
Transmit an image of social responsible has each day more importance for companies. It is because a strong trademark is formed by much more than simple physical characters of the product or service, but by subjective values. This view shows the institutional advertising as a tendency, once it is an instrument which has the capacity to pass some intangible an
Publicado em: 2007
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19. Representações sociais e práticas discursivas de profissionais do programa saúde da família sobre o pré-natal / Social representations and practical discourse of the professionals of the program health of the family on the prenatal one
The present study had the objective to identify to the Social Representations of the professionals of medicine and nursing superior level of the Program Health of the Family concerning the assistance for the gestation. The research was qualitative under the optics of the Theory of the Social Representations of Serge Moscovici, of the Central Nucleus of Jean-
Publicado em: 2007
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20. COMUNICAÇÃO E MEIO AMBIENTE NO FORTALECIMENTO DA MARCA
This dissertation aim to enlarge the discussion about environment and communication to strengthen trade marks and consolidation of corporation good image. This study was based on qualitative researches with some of the most active companies in Brazil, representing significant sectors, that demonstrated not only to utilize the nature preservation support but,
Publicado em: 2006
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21. Retratos de Goiás: memórias de ex-militantes estudantis goianos sobre a década de 1960
In the early 1990s, the student movement in the State of Goiás was retaken with the publishing of former movement leaders memories, focusing on the period of action (the 1960s), and of political agents in the present of remembering (the 1990s). Firstly, interviews made by researchers from the Universidade Federal de Goiás History Department under the guida
Publicado em: 2006
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22. Parcerias e o ensino público no Brasil: uma análise do papel do estado através das parcerias entre empresas provadas e escolas públicas
This paper is a contribution to understanding the role of the State in the Brazilian educational system, it undertakes an analysis of partnerships between privately owned companies and public schools. The goal is to discuss the relations between those agents as a means of giving evidence of the circumstances that stimulate that kind of partnership, and of th
Publicado em: 2006
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23. Criteria and environmental indicators used by development banks for project evaluation / Critérios e indicadores ambientais utilizados por bancos de desenvolvimento para avaliação de projetos
The Brazilian financial sector has made considerable advances in the incorporation of environmental issues, seeking to integrate the exercise of its social role into business practices. Owing to this responsibility, the banks need to evaluate economic issues alongside each companys environmental performance, benefiting those with better performance in order
Publicado em: 2006
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24. Representações sociais em responsabilidade social corporativa: imagens e substâncias refletidas pelo olhar dos trabalhadores.
At an era characterized by a society focused on the media, in which the substance of facts is substitute by image and show, man finds himself land the erosion of humanitarian values and ethics in social relationships. Trade globalization has reinforced the economic concentration and the social inequalities among rich and poor countries, in which the Welfare
Publicado em: 2005