Hedonic Consumption
Mostrando 1-12 de 21 artigos, teses e dissertações.
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1. Antecedents and consequences of impulse buying: a meta-analytic study
Abstract Purpose The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis,
RAUSP Manag. J.. Publicado em: 15/07/2019
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2. Preference mapping to assess the effect of information on the acceptability of snack bars
Abstract Six Brazilian commercial brands of snack bars were chosen to evaluate the importance of packaging, highlighting the potential of health claims on the acceptability of them. One hundred and two consumers evaluated bars in three sessions of acceptance test, using a nine-point hedonic scale: the first with no information about the product, the second
Food Sci. Technol. Publicado em: 29/11/2018
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3. Acceptance of fish hamburgers in school meals in the Southwest Region of Paraná, Brazil
Abstract The regular consumption of fish provides health gains for people, and its introduction in school meals is an important strategy to insert the habit of consuming this food by a population. Thus the objective of this study was to verify the acceptance of fish, presented in the form of hamburger, by children in municipal primary schools in the town of
Food Sci. Technol. Publicado em: 26/10/2017
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4. Moderating Effects of Sales Promotion Types
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end, an experiment was conducted involving 589 participants divided into two groups defined by distinct scenarios in which the sales promotion typ
BAR, Braz. Adm. Rev.. Publicado em: 2015-06
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5. COMPENSATORY CONSUMPTION OF PEOPLE WITH LOW INCOME / CONSUMO COMPENSATÓRIO DE PESSOAS COM BAIXA RENDA
Famílias de baixa renda representam aproximadamente 53 por cento da população brasileira e vivenciam situações econômicas e sociais distintas às vivenciadas por classes mais abastadas. Seu comportamento de consumo vem ganhando mais atenção da academia e do meio empresarial. Para examinar como pessoas de diferentes extratos sociais percebem a ativida
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/04/2012
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6. Formulation of a soy-coffee beverage by response surface methodology and internal preference mapping.
Coffee consumers (n = 60) tasted and rated samples of a new soy?coffee beverage made from instant coffee, soymilk powder and sugar. Ingredient concentrations (independent variables) varied according to a 23central composite design for overall degree of acceptance. Data were analyzed by analysis of variance (ANOVA), least square difference and response surfac
Journal of Sensory Studies. Publicado em: 2011
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7. Development of blend composed by fruits and vegetable to improve the nutritional and functional quality / Desenvolvimento de suco misto de frutas e hortaliça para melhoria da qualidade nutricional e funcional
The appeal around foods natural and healthy is one of the causes of the increased consumption of fruit juice in Brazil. On supermarket shelves are available mix juices (blends) with two or more fruits, products developed to improve the nutritional quality and to create a new flavor. This work aimed the development of a bend with two fruits and a vegetable. T
Publicado em: 2009
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8. Avaliação de embalagens flexiveis esterilizaveis e alimentos de pronto consumo para equipagens de aeronaves e para uso terrestre. / Evaluation of retortable pouch and foods of ready consumption for equipages of aircraft and terrestrial use.
The operational meals means are fundamental to the implementation of the activities of training and actual deployment of the armed forces around the world and is still employed in circumstances of contingency of civil order. In this sense, the Brazilian Air Force, in the search for solutions and continuing improvements in the area of the food supply, is prio
Publicado em: 2008
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9. Consumo de sal entre sujeitos portadores de hipertensão arterial : estudos dos determinantes individuais do comportamento / Salt consumption among hypertensive subjects : study of behavioral individual determinants
The aim of this study was to identify the individual factors associated to the behavior of low salt consumption among hypertensive subjects, based on an extension of the Theory of Planned Behavior (TPB). The salt consumption was evaluated by 3 distinct behaviors: Behavior I - the use of less than 4g of salt (corresponding to 1 "flat" teaspoon of salt) when y
Publicado em: 2008
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10. Ouvindo o Silêncio: A Construção Identitária por Meio da Prática do Mergulho Scuba como Consumo Hedônico
This work aims to explore the context and emotions related to the experience of scuba diving as hedonic consumption, as well as to understand in which conditions the benefit arising from the regular practice of this activity impact the identity construction of the practitioner. Through in-depth interviews, data were collected from scuba divers living in the
Publicado em: 2008
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11. Qualidade sensorial e fÃsico-quimica de mÃis de abelha melifera (Apis mellifera) produzidos a partir de diferents origens florais no Estado do Cearà / Physical-chemical and sensory quality of the honey bee bee(Apis mellifera) produced from different floral sources in the State of CearÃ
The objective of this work was to evaluate the physical-chemical and sensory quality of the honey bee (Apis melifera) produced from different floral sources in the State of CearÃ. Five samples were used (A, B, C, D, E) that, after melissopalynological analysis showed up, respectively, with a predominance of: Bindens tinctoria, Borreria verticillata, Anacard
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/08/2007
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12. ARTE AFRICANA: ESTUDO SOBRE AS CRENÇAS E PREFERÊNCIAS DE INTERESSADOS / AFRICAN ART: A STUDY ON THE BELIEFS AND PREFERENCES OF INTERESTED PEOPLE
Trata-se de pesquisa qualitativa, realizada por meio de grupos focais e painéis visuais com interessados em objetos de arte africana no Brasil, com o objetivo de levantar crenças e preferências desses indivíduos. O estudo explorou o conceito de arte africana junto a esse público, imagens e emoções associadas a esse conceito, motivos que orientam a pre
Publicado em: 2007