Feminine Advertising
Mostrando 1-11 de 11 artigos, teses e dissertações.
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1. Entre a queima e o que consome: a chama-da publicidade às mulheres / Entre a queima e o que consome: a chama-da publicidade às mulheres
The woman becomes the subject through the culture. During postmodernity the rules of consumption lead the human relations, the insatiability of the whishes and the instant continuous happiness are social orders. The media transmit broadcast, especially through television, the most popular mass-media in Brazil. Through advertising everyone whatches itself on
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/08/2011
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2. From girl to professional model, between girl and proffessional model : gender, image and experience / De menina a modelo, entre modelo e menina : genero, imagens e experiencia
This thesis examines the specific experience of becoming professional model. The general theme of this study deals with two traditional cultural associations _ women and body, consumption and gender _ constituting a specific and update modality of market appropriation of the idea of " the feminine". This modality is often extended to the way subjectivities a
Publicado em: 2009
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3. A imagem do cheiro: o paradoxo na publicidade de perfume
The current research approaches the comunicative modality we name: olfactory communication. We understand the perfume as a media form. We have investigated the history of the perfume in several civilizations and its use in the rituals. We have inserted some discoveries regarding the smell in the communication of the human being since their early age. As the
Publicado em: 2008
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4. Análise das campanhas de comunicação sobre câncer de mama - um estudo comparativo entre as iniciativas do INCA e do IBCC / Análise das campanhas de comunicação sobre câncer de mama - um estudo comparativo entre as iniciativas do INCA e do IBCC
Information is a great ally to a woman who has got breast cancer, not only to tell her about femininity, self-esteem or some social or psychological questions regarding the reality of the disease, but also to provide education about that matter and help her have access to the womens rights related to public health. The publicity pieces about breast cancer ha
Publicado em: 2008
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5. A ÉTICA CONTEMPORÂNEA NO DISCURSO DA PUBLICIDADE PARA A MULHER
This is a research regarding questions of the contemporary ethics in the advertisement field directed to the female public. The discussion of such questions leans over deontological ethics. The objective of this study is to investigate how the advertisements published in Claudia and Nova magazines articulate questions about such ethics. So, the content analy
Publicado em: 2007
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6. Duloren: o interdito como estratÃgia publicitÃria
The everyday life of modern man has been suffering an avalanche of non-verbal texts. In their eagerness to appear and be noticeable, billboards, advertisements, cartoons and photographs pollute the visual space, overloading the readerâs look in such a way that he/she cannot reflect critically on what he/she sees. Among the several types of non-verbal texts
Publicado em: 2007
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7. Mulheres de verdade e discursos verossÃmeis: novas prÃticas discursivas na publicidade de cosmÃticos
The feminine cosmetics ads has been guided for a long time by certain aesthetic pattern, printing in their announcements models whose beauty went away enough from common woman to who the products are for. Using common women as advertising model, the campaigns âbeautiful woman of truth" and "real beauty", respectively of the companies Natura and Dove, seemed
Publicado em: 2007
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8. O mito da novidade no texto publicitÃrio para a mulher
Advertising characterizes for being, before all, a discourse, a language supporting an iconic-linguistic argumentation in order to persuade the public in a conscious or unconscious way, and, for that purpose, makes use of a whole of stylistic resources, semantic relations and lexical choice. The present work aims at investigate a series of linguistic devices
Publicado em: 2005
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9. Publicidade cientÃfica: um estudo do modo de organizaÃÃo do discurso argumentativo em revistas femininas
Este estudo situa-se nos domÃnios dos estudos da linguagem e analisa, mais especificamente do ponto de vista da AnÃlise de Discurso, as enunciaÃÃes presentes em textos de revistas femininas que geram argumentos com efeito de cientificidade. O corpus do trabalho consta da anÃlise de dezessete publicidades presentes em revistas femininas como BOA FORMA, C
Publicado em: 2005
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10. Argumentação e publicidade: o universo feminino e o percurso da sedução
The dissertation herein is located in the research line of Reading and Composition. The objective of this work is to analyze argumentative aspects and other rhetorical procedures used in the advertising speech. The corpus, constituted of advertisements of sanitary napkins published in the Grande Hotel magazine, in the fifties, and in Nova and Claudia magazin
Publicado em: 2002
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11. THE USE OF CELEBRITIES AND MULTIPLO ENDORSEMENT IN THE PROPAGANDA / A UTILIZAÇÃO DE CELEBRIDADES E O MÚLTIPLO ENDOSSO NA PROPAGANDA
This work looks for to identify the attitude of the public front to the use of Celebrities in the propaganda and to the endorsement of multiple products for the same person. In accordance with this study, considering its limitations, the use of celebrities in the propaganda has a positive influence on the evaluation of the endorser, without affecting the eva
Publicado em: 2001