From girl to professional model, between girl and proffessional model : gender, image and experience / De menina a modelo, entre modelo e menina : genero, imagens e experiencia

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This thesis examines the specific experience of becoming professional model. The general theme of this study deals with two traditional cultural associations _ women and body, consumption and gender _ constituting a specific and update modality of market appropriation of the idea of " the feminine". This modality is often extended to the way subjectivities and life-stories are made and structured, giving rise to the question: is it possible to think of oneself as subject when being appropriated as an object? Thus, this thesis is divided in two parts. First, the contextualization of the field, the "modelling market" through the history, concepts, approaches and discourses on consumption, fashion and advertising and its relationship with the emergence and the social production of professional models. Second, based on the concept of trajectory, this study offers an analysis of experiences through classes, relations and processes that emerge in reports of models at different moments of their careers. Analyzing the relations (of identity and otherness) among models, images and consumption, the present work aims to promote a discussion about gender, subjectivity, performance, body, image, stereotypes and consumption, foreseeing analytical possibilities, contingencies and the limits of theories on gender.

ASSUNTO(S)

experiencia experience subjectivism moda genero models (persons) fashion body image publicidade manequins subjetividade sociedade de consumo imagem corporal society of consumption publicity gender

ACESSO AO ARTIGO

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