Entertainment
Mostrando 13-24 de 197 artigos, teses e dissertações.
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13. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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14. El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra
Abstract Purpose: This research was intended to analyze the effectiveness of advergames in comparison with banners. In addition, it seeks to analyze whether the type of user (someone who just casually browses the Internet vs. someone looking for product information on the Internet) will influence the effectiveness of both Internet advertising formats. Des
Rev. bras. gest. neg.. Publicado em: 2018-04
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15. Dysfunctional eating behaviors, anxiety, and depression in Italian boys and girls: the role of mass media
Objective: Extensive research has implicated identification with characters in mass media in the emergence of disordered eating behavior in adolescents. We explored the possible influence of the models offered by television (TV) on adolescents’ body image, body uneasiness, eating-disordered behavior, depression, and anxiety. Methods: Three hundred and on
Rev. Bras. Psiquiatr.. Publicado em: 19/10/2017
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16. Ocio y usos del tiempo libre en adolescentes de 12 a 16 años en España
Abstract This article focuses on the uses of free time and on free time practices of schooled 12- to 16-year-old adolescents attending compulsory secondary education in Spain. It presents some of the results of a research project under the National Plan of Scientific Research, Technological Development and Innovation whose main objective was to understand an
Educ. Pesqui.. Publicado em: 2016-12
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17. Athlete brand construction: A perspective based on fans' perceptions
Abstract The purpose of this study was to develop a framework for understanding the antecedents and components of athlete brand. Based on a set of 21 interviews conducted in three different countries, a detailed framework is proposed including five antecedents and two components of athlete brand. The antecedents are media (social media, mass media, video gam
Motriz: rev. educ. fis.. Publicado em: 2016-09
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18. CATEGORIZATION OF BRAZILIAN INTERNET USERS AND ITS IMPACTS ON THE USE OF ELECTRONIC GOVERNMENT SERVICES
ABSTRACT This paper aims to categorize Brazilian Internet users according to the diversity of their online activities and to assess the propensity of these Internet users´ groups to use electronic government (e-gov) services. The Amartya Sen’s Capability Approach was adopted as the theoretical framework for its consideration of people’s freedom to decid
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2016-08
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19. El régimen militar brasilero y las censuras televisivas: entre las lógicas internas de producción y el contexto político
This article analyzes the television censorship during the Brazilian military regime, pointing to the existence of various types of censorship employed to different television genres. These differences in criteria and mechanisms to censor television expose the tense encountered between the logic of production of the television industry and television viewing
Rev. Hist. (São Paulo). Publicado em: 2013-12
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20. O entretenimento noturno em São Paulo: um estudo sobre a identidade da cidade por meio de sua narrativa identitária / Night entertainment in São Paulo: a study on the citys identity through its identity narrative)
This research studies the identity of São Paulo city, assuming it is dynamic and open, not fixed and not permanent, characterized by multitude, a work in project, and assuming it cannot be studied based on stable rules. To grasp the city s multiple identities given the absence of stable references, this study analyzed its identity narrative, which can be ap
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/10/2012
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21. CIDADE DA CRIANÇA: UM ESTUDO DE GESTÃO SOB O REGIME DE PERMISSÃO NO CENÁRIO DA CULTURA E DO LAZER NO BRASIL / Children`s City: Study of Management Under Permission To Use System Of Culture And Leisure In Brazil.
The transformations and changes in the market, in politics and in the economy of Brazil have had a historical and often an unknown path which is little publicized by the responsible media. The management partnership between public and private has been increasingly present in societies where the State has adopted policies of moderate intervention. The liberal
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/09/2012
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22. Criação de uma ferramenta hipermídia para a promoção da saúde auditiva em jovens usuários de dispositivos sonoros portáteis individuais / Creation of a hypermedia tool for promoting hearing health in young users of individual portable sound devices
Since the advent of amplified music in the music and entertainment industries and the increased popularity of portable individual sound devices among young people, hearing loss induced by high levels of sound pressure among children and adolescents is a serious and growing concern. Promoting hearing heath for this population is necessary to disseminate infor
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/08/2012
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23. Teaching opportunities-methodological present in social network orkut: contributions to the teaching of chemistry / Possibilidades didático-metodológicas presentes na rede social Orkut: contribuições para o ensino de química
The information and communication technologies (ICTs) have changed the ways of society to communicate, and relate mainly to learn. This expansion and popularization of technology, more specifically the interconnection of personal computer to the Internet were called cyberspace (LÉVY, 1999). In this form, relations hips occur in the virtual world so that whi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/05/2012
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24. Família e pobreza segundo a "perspectiva das capacidades" : uma análise dos dados da PNAD e da PCV 2006 / Family and poverty according to the "capabilities approach" : an analysis of 2006 PNAD and PCV data
This dissertation is connected to the empirical studies about families and poverty and has as general purpose to conduct a multidimensional analysis of poverty according to the "capabilities approach". It is argued that poverty involves a set of capabilities deprivation experienced in a family and household context. From the data of the National Survey by Ho
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/02/2012