Editorial Market In Brazil
Mostrando 1-9 de 9 artigos, teses e dissertações.
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1. A edição popular no Brasil: o caso da literatura de cordel
Resumo Com o intuito de estudar o cordel brasileiro sob o ponto de vista do seu sistema editorial, neste artigo buscou-se ressaltar a importância desse fenômeno editorial popular que se instituiu, no Brasil, como um marco da modernização que trans formou as relações de produção cultural no Nordeste a partir dos últimos decênios do século XIX. Obse
Estud. Lit. Bras. Contemp.. Publicado em: 24/10/2019
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2. "Esquerdisticamente afinados" : os intelectuais, os livros e as revistas das editoras Civilização Brasileira e Paz e Terra : (1964-1969)
A instauração do regime militar, em março de 1964, teve implicações decisivas sobre o funcionamento de espaços e grupos intelectuais de esquerda no Brasil, impondo novos rumos à ampla mobilização estabelecida desde a década de 1950, que passou a orientar-se pela ideia fundamental de retorno à democracia. Esta tese aborda a oposição ao autoritari
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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3. A relação entre orientação para o mercado, desempenho organizacional e a percepção externa de sucesso ou insucesso corporativo: uma análise sobre as instituições de pesquisas tecnológicas brasileiras
Market orientation has attracted significant investigative and editorial interest in recent decades and occupied a central position in the theory and practice of marketing strategy. Although the literature features a variety of empirical studies on market orientation, a review of it suggests that the majority of these studies have focused on industrialized c
Publicado em: 2010
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4. Livros didadicos de matematica da editora FTD no cenario brasileiro : as primeiras decadas do seculo XX / Text books, the publisher FTD mathematical scenario in Brazil : the first decades of the twentieth century
The present study historical research has as specific objective to describe and to analyze through the History of the Mathematical Education, the history of text books in Brazil and the General History of the Education, how text books of mathematics, in its materiality, especially of publishing company FTD, fit in the publishing and cultural context of this
Publicado em: 2008
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5. A PRÁXIS DO MERCADO EDITORIAL EVANGÉLICO. SIMILARIDADES E DIFERENÇAS ENTRE A PRODUÇÃO E DISTRIBUIÇÃO DO LIVRO EVANGÉLICO E DO LIVRO SECULAR NO BRASIL.
This research aims to study the Christian publishing segment in Brazil, seeking to identify the practice of their production, marketing and selling, comparing it to the secular publishing segment. Comparing the profile of Christian reader with the profile of the general Brazilian reader, and the production and selling of the Christian publishing segment with
Publicado em: 2008
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6. Luminosamente claustrofÃbicas: ambigÃidades cinematogrÃficas em Caio Fernando Abreu
Part of a generation for whom nothing seemed to matter after the sixtiesâ revolution and the contracultural desbunde of the eighties, the writer Caio Fernando Abreu is considered by national literary critics a spokesperson of his time, devoted to the definition of âgestures, conversations that, in pieces, started to trace a panel of the history of a genera
Publicado em: 2008
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7. À sombra das palmeiras: a Coleção Documentos Brasileiros e as transformações da historiografia nacional (1936-1959) / Under the palm trees: the Coleção Documentos Brasileiros and the changes of the brazilian historiography (1936-1959)
Established in 1936 by Livraria José Olympio Editora, Coleção Documentos Brasileiros was the most distinguished series of the brasilianas that started out at the same decade by bringing together new authors and new works about the knowledge of Brazil. This thesis intends to analyze it as an privileged vehicle to diffusion of different points of view about
Publicado em: 2007
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8. Processo de Escolha de Bancos de Imagens: Aplicações no Marketing Business to Business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in th
Publicado em: 2007
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9. CIVILIZAÇÃO BRASILEIRA PUBLISHING HOUSE: THE DESIGN OF AN EDITORIAL PLAN (1959-1970) / EDITORA CIVILIZAÇÃO BRASILEIRA: O DESIGN GRÁFICO DE UM PROJETO EDITORIAL (1959-1970)
The Civilização Brasileira publishing house was, without any doubt, a landmark in modern brazilian history. It serves as an example of excellence in several aspects of publishing production and was also as vehicle of the vanguard political-ideological discourse. This dissertation was focused on the graphic design of the books published during a period when
Publicado em: 2005