A PRÁXIS DO MERCADO EDITORIAL EVANGÉLICO. SIMILARIDADES E DIFERENÇAS ENTRE A PRODUÇÃO E DISTRIBUIÇÃO DO LIVRO EVANGÉLICO E DO LIVRO SECULAR NO BRASIL.
AUTOR(ES)
WHANER ENDO
DATA DE PUBLICAÇÃO
2008
RESUMO
This research aims to study the Christian publishing segment in Brazil, seeking to identify the practice of their production, marketing and selling, comparing it to the secular publishing segment. Comparing the profile of Christian reader with the profile of the general Brazilian reader, and the production and selling of the Christian publishing segment with the production and selling of the non-evangelical segment are also part of research. The methodology included literature search and documentary and a holistic study of multiple cases involving the publishing houses Mundo Cristão and Agir. It was found that the practice of Christian book production is similar to the non-Christian book and that the Christian book market grows more than the non-Christian one. Another relevant result of this research is that the Christian readers reads more than the common Brazilian reader, this result was obtained using the same methodology and database of official numbers.(AU)
ASSUNTO(S)
mercado editorial publishing market leitor evangélico comunicacao communications christian book livro evangélico comunicação christian readers
Documentos Relacionados
- Religião e mulher: liderança feminina no pentecostalismo evangélico.
- Aspectos da produção e mercado do pêssego no Brasil.
- DIFERENÇAS E SIMILARIDADES DE IMPACTOS DAS HIDRELÉTRICAS ENTRE O SUL E O NORTE DO BRASIL
- A tecnologia OGM no mercado do milho no Brasil.
- Teoria e práxis da defesa da concorrência no Brasil.