Discursive Multimodality
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Multimodalidade e tradiÃÃo discursiva: um estudo sobre gÃnero anÃncio publicitÃrio / Multimodality and discursive tradition: a study about the gender advertising
Esta pesquisa teve como objetivo perceber de que maneira a linguagem verbal foi se associando a outras semioses, na constituiÃÃo do gÃnero anÃncio publicitÃrio. Nossa hipÃtese foi que, com a inserÃÃo dos recursos semiÃticos nesse gÃnero, a multimodalidade passaria a ser uma genuÃna tradiÃÃo discursiva na constituiÃÃo dos anÃncios. Para alcan�
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 01/06/2011
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2. MÃtiplos Fatores; Distintas InteraÃÃes; EsmiuÃando o CarÃter HeterogÃneo da ReferenciaÃÃo / Multiple factors, different interactions: scrutinizing the heterogeneous nature of referentiation
This work aims to describe the integration of multiple factors for the construction of reference. We consider that referentiation is built by the social-cognitive work undertaken by individuals in order to establish objects of discourse. Thus, we argue that such action is carried out through complex strategies, which are not limited to the presence or value
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/03/2011
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3. Os gêneros orais: uma alternativa sócio-interacionista para o ensino da língua materna
This work is based on the discussion about space and the treatment offered to oral genres in the teaching of mother tongue from the studies of Bakhtin (2000, 2006), the teaching of language, developed by Dolz &Schneuwly and other employees of the School of Geneva (2004), and the research developed here in Brazil by researchers such as Rojo (2000, 2003) and M
Publicado em: 2009
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4. A charge virtual e a construÃÃo de identidades
There is today a substantial change going on from both the cultural and technological point of view as society adopts new ethical and moral paradigms which favor a lifestyle based on velocity, efficiency and productivity. These changes also have linguistic repercussions, especially with the advent of the Internet and have collaborated in modifying ways of re
Publicado em: 2007
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5. A cartilha JurÃdica: aspectos sÃcio-histÃricos, discursivos e multimodais
The central objective of this study is to critically examine laymanâs law guides (booklets), by investigating the social-historical formation of this genre, as well as the verbal and nonverbal textual strategies used by their producers to constitute the social construction of reality, starting from the notion of âlegal stereotypesâ. In order to do this, t
Publicado em: 2006
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6. Transitividade e construÃÃo de sentido no gÃnero editorial
This work aims at analyzing transitivity in newspaper editorials as a genre, considering that this lexico-grammatical category, based on Systemic-functional Linguistics, contributes to build opinions in this genre variation. In order to identify the editorial profile, this work sets up similarities and differences in that genre variation from the description
Publicado em: 2006
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7. Masculinidade(s) em foco: construções discursivas sobre identidade de gênero social
This research examines discourses about masculinity(ies) as representative, relational, and male social practices constructions. Its main focus is the discursive construction of masculinity(ies) not as a personal identity, but as a semiotic construction that is simultaneously related with a place in gender relations, the practices through which men and women
Publicado em: 2006