Database Marketing
Mostrando 1-12 de 19 artigos, teses e dissertações.
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1. Estudo Exploratório sobre o uso das Redes Sociais na Construção do Relacionamento com Clientes
RESUMO Este estudo investiga a utilização das redes sociais na construção do relacionamento com clientes em empresas de grande porte no Brasil. O referencial teórico inclui: redes e sociabilidades virtuais; as redes sociais: Twitter, Facebook e Orkut; e marketing de relacionamento. Na parte empírica, de natureza qualitativa, foi realizado um estudo de
Rev. bras. gest. neg.. Publicado em: 2013-06
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2. A influência do trabalho no rendimento escolar dos estudantes trabalhadores de graduação de enfermagem: uma revisão integrativa. / The influence of work on school performance of students graduate nursing workers: an integrative review.
The constant demand for qualified and up to date professionals has led increasingly professionals already working in the labor marketing to colleges and universities, increasing the number of working students in nursing undergraduate courses in the area. The economic reality does not allow these students to only study, particularly in private colleges. They
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/12/2011
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3. The relationship between manufacturing integration and performance from an activity-oriented perspective
Manufacturing integration with other functional areas and suppliers is a key aspect for achieving sustainable competitive advantage. The objective of this study is to analyze manufacturing integration from an activity-based perspective. We hypothesize that manufacturing integration with suppliers, marketing, and R&D is positively related to profit and sales
BAR - Brazilian Administration Review. Publicado em: 2011-12
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4. Distribution strategies for the base of the pyramid : an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature
Publicado em: 24/02/2010
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5. UM MODELO DE RISCO DE CANCELAMENTO DE CLIENTES DE TELEFONIA FIXA - A APLICAÇÃO DA REGRESSÃO LOGÍSTICA PARA RETENÇÃO DE CLIENTES / A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION
The current organizational environment is marked by a high competitiveness, high turbulence and rapid and discontinuous changes in companies¿ macro environment. Scenario requires focus on customers and strategies geared towards maintaining a fruitful relationship for both parties (customer and company), with long-term vision. This dynamics of this market is
Publicado em: 2009
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6. Framework híbrido para integração de ferramentas e reuso do conhecimento em problemas binários de mineração de dados
Data Mining appeared with the need of knowledge extraction of massive quantities of data generated by companies / institutions. With the growth in the area and the rising power of computer processing, the organizations providing services in KDD (Knowledge Discovery in Database) have increasingly saved a large number of documents and files related to projects
Publicado em: 2009
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7. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
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8. A PRÁXIS DO MERCADO EDITORIAL EVANGÉLICO. SIMILARIDADES E DIFERENÇAS ENTRE A PRODUÇÃO E DISTRIBUIÇÃO DO LIVRO EVANGÉLICO E DO LIVRO SECULAR NO BRASIL.
This research aims to study the Christian publishing segment in Brazil, seeking to identify the practice of their production, marketing and selling, comparing it to the secular publishing segment. Comparing the profile of Christian reader with the profile of the general Brazilian reader, and the production and selling of the Christian publishing segment with
Publicado em: 2008
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9. Satisfação, lealdade e retenção: um pré-experimento aplicado à telefonia móvel
Satisfaction and loyalty of those faithful consumers to a specific product or brand name are interconnected in a complex way, and, just like CEOs, marketing and statistics academic professionals understand and admit this close relation as well, by publishing some researches which point out the consumers satisfaction as an antecedent of loyalty. However, more
Publicado em: 2007
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10. Análise da relação entre as características empreendedoras e tecnógicas e desempenho internacional de empresas industriais brasileiras
For some time foreign marketing researches has been developed. There are several motivations and core relations mentioned in these researches, and is possible to identify as one of the most referred subjects the reasons that drive one firm toward exportation process. Furthermore, there are researches that suggest the existence of variables common to organiza
Publicado em: 2007
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11. Praticas participativas na elicitação de requisitos para "database marketing" / Participatory design techniques used in requirements elicitation for database marketing
O uso de informações pelas organizações para criarem estratégias e estabelecerem longos relacionamentos com seus clientes, cria a necessidade da construção de um Database Marketing para dar suporte a estas iniciativas. Muitas estratégias deste tipo não foram bem sucedidas por não disponibilizarem dados e informações sobre seus clientes, que realm
Publicado em: 2006
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12. A Perspectiva do Consumidor Frente ao Comportamento Ético Empresarial - 2ª parte / Consmer's Perspective toward Ethical Firm Behavior - 2nd Part
There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many related questions emerge in Brazil. What are the major ethical and unethical business practices to consumers? What are the most ethical a
Publicado em: 24/11/2005