Contemporary Brand
Mostrando 1-12 de 13 artigos, teses e dissertações.
-
1. The Performative Force of Bodies: Affective Realism in Contemporary Brazilian Cinema
AbstractThis article traces the emergence of a younger generation of Brazilian filmmakers whose works bypass traditional themes in Brazilian cinema such as urban violence and historical revisionism to engage in post-identity politics avoiding narratives of nation, class and gender. One of the most prominent features in these recent works is a questioning of
Ilha Desterro. Publicado em: 2015-12
-
2. Uma arquitetura outra : o processo de ruptura entre forma e função / An another architecture : the process of rupture between form and function
This research attempts to show the development of the established relationship defined by the equation "form follows function" from the Modern Movement onward, making evident decisive changes to the contemporary design processes. As the research unfolds, the modern relationship between form and function is systematically questioned, so as to bring architectu
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/05/2011
-
3. IN THE COUNTRY OF FICTION: TRAVEL AND NARRATIVE IN BRAZILIAN AND ARGENTINE CONTEMPORARY LITERATURE. / NO PAÍS DA FICÇÃO: NARRATIVA E VIAGEM NA LITERATURA BRASILEIRA E ARGENTINA CONTEMPORÂNEAS.
The travel texts are a mark for the history of Latin America, and, consequently, the literature and the writers from there. This work analyses if the travel still a recurring theme in contemporary latin america literature. In this narratives the displacement and the mobility are relevant characteristics, that some thinkers consider as a brand of the contempo
Publicado em: 2011
-
4. Gestão da comunicação em marcas contemporâneas: um estudo semiótico da dinâmica sistêmica da complexibilidade na gestão de marcas
Esta dissertação visa identificar a dinâmica sistêmica presente na complexidade da gestão de grandes marcas contemporâneas. Para tanto, respalda-se nas teorias da Semiótica da Cultura (Teses da Escola de Semiótica de Tártu e Moscou), Semiótica Peirceana (Charles Sanders Peirce) e Teoria dos Sistemas Sociais (Niklas Luhmann) que oferecem a fundament
Publicado em: 2010
-
5. Consumidores em rede: comunidades de marcas e culturas do consumo na sociedade contemporânea
This paper intent to present how virtual communities formed from brands alter consumer relations and how social networks are also affected by the culture of them. While most companies seek to build the brand image of products and services through strategies still very much rooted in widespread official communication from one to many others - as proposed by A
Publicado em: 2010
-
6. Architecture in the financial-digital era: the design, construction, and rent of form / Arquitetura na era digital-financeira: desenho, canteiro e renda da forma
Contemporary architecture is dangerously enmeshed with the entertainment industry and the field of advertising. This meshing has pushed architectural form to the limits of materiality. Architecture today searches for maximum informational rent, a process typical of global product branding; through this process, established building and production principles
Publicado em: 2010
-
7. O endosso por celebridade e a gestão da imagem da marca : evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen
Positioning is a fundamental concept to understand the role played by brands in contemporary societies, which applies to what the brand represents on consumers minds. On that account, the archetype paradigm is an approach that has, in recent years, aroused interest of some marketing experts, suggesting the existence of a collective unconscious, part of the p
Publicado em: 2009
-
8. Feel the future : Perceptions of branding and design towards product development in the motoring industry
The car industry is on the brink of a new era. Carmakers have reinvented themselves significantly at least three times during the last hundred years. First, Ford with mass production, then Sloan with the planned obsolescence and then Toyota with the Lean System have all revolutionised the industry. However, there is much evidence that it is time again for a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 200804
-
9. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
-
10. Modos de simbolizaÃÃo hÃbridos: um estudo sobre o trocadilho verbo-visual enquanto estratÃgia retÃrica no design de identidades
Visual Rhetorics constitutes a recent field of research, even if it carries along centuries of tradition related to verbal discourse. Predictably, such incipiency yields researchers with the opportunity to detect omissions in the constituted amount of knowledge. This work proposes to conceptualize, categorize and interpret a particular rhetorical procedure,
Publicado em: 2008
-
11. Classificação racial: entre a ideologia e a técnica
This dissertation is focused on the subject of racial classification, relating it to the Brazilian model of racial relations, classification background, its ideological, methodological and technical implications, as well as the relevance of the issue to set up promotional policies of racial equality. It examines the categories used to distinguish racial prej
Publicado em: 2008
-
12. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008