Competitive Positioning
Mostrando 13-24 de 54 artigos, teses e dissertações.
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13. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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14. Análise das estratégias de produção em fornecedores de marcas próprias: estudo multicaso em empresas do setor de alimentos
The own-brand strategy has been adopted by wholesalers and retailers seeking competitive advantage through the commercialization of products sold under their brand names. The adoption of this strategy has created a new demand for the suppliers, which need to reevaluate their production structure to decide whether or not to manufacture such products. This res
Publicado em: 2010
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15. Formulação e implementação de estratégia competitiva : um estudo de múltiplos casos
Com base em estudos teóricos e ilustrado com análises que representam a prática, este trabalho visa a contribuir para a discussão a respeito da importância da estratégia para o desenvolvimento das empresas, em especial as de médio porte. Apontando as diferenças e aplicações das várias correntes existentes sobre o assunto, busca identificar as difi
Publicado em: 2010
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16. The Capital Goods Market and the combination of generic strategies / O mercado de bens de capital e a combinação das estratégias genéricas
This study deals about the topic of the generic strategies disseminated by Porter, which has been topic of researches as much in the academic world as used in the business world due to its extension and easiness of comprehension. The generic strategies are cost leadership, leadership in product differentiation and focus. Porter inferred that a company must c
Publicado em: 2010
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17. SISSA: um modelo de sistema de serviÃo de atendimento da qualidade
The brazilian entrepreneur, following the world scenario and pressured by intense competition, has multiplied your action strategies to conquer a more demanding consumer, well informed, which presents distinct profiles and habits and disposes of a growing offering of new products and services. This process ended on a reorganization of the activities of the r
Publicado em: 2009
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18. POSICIONAMENTO ESTRATÉGICO E PERCEPÇÃO DE VALOR DOS ACIONISTAS: UMA APLICAÇÃO NA INDÚSTRIA DO PETRÓLEO / STRATEGIC POSITIONING AND SHAREHOLDERS VALUE PERCEPTION: AN OIL INDUSTRY APROACH
O propósito desse estudo foi analisar a influência das estratégias competitivas implementadas por empresas de petróleo na percepção de valor dos seus acionistas. Para isso, foi adotada uma linha de investigação através da qual foi associado um conjunto de variáveis, mensuráveis através de dados contábeis, a posicionamentos estratégicos relevant
Publicado em: 2009
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19. STRATEGIES FOR MOBILE ENTERTAIMENT INDUSTRY: DELTA MODEL APPLICATION / ESTRATÉGIAS PARA A INDÚSTRIA DE ENTRETENIMENTO MÓVEL: APLICAÇÃO DO MODELO DELTA
With the advent of Digital Television in our country, free-to-air television broadcasters are now able to offer viewers new applications, as portable TV, which gives the latest ability to watch content freely from all Brazilian TV companies, by using personal devices including Mini TVs, Palm Tops and Cell Phones. The main purpose of this thesis is to propose
Publicado em: 2009
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20. Gestão de estoques de produtos siderúrgicos semi-acabados utilizando uma abordagem híbrida de otimização e simulação
The inventory management is a vital subject witch frequently absorbs substantial part of the budget of an organization. As they do not add value to the product, as less inventories a productive system use more efficient it will be. However the current competitive environment, with the strong presence of global payers, forces the operational costs reduction,
Publicado em: 2009
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21. A industria farmaceutica brasileira : um processo de co-evolução de instituições, organizações industriais, ciencia e tecnologia / The brazilian pharmaceutical industry : a co-evolution process between science, technology, institutuions and industrial organizations
This dissertation deals with a path-dependence analysis of the Brazilian pharmaceutical industry to show how the local firms are incorporating innovative activities, having elements of both Evolutionary and Institutional Economics as the theoretical background. By means of interviews with industry s players, the gathering of secondary source s information, a
Publicado em: 2009
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22. Estratégias competitivas de marketing das empresas panificadoras de pequeno porte diante da concorrência estudos de casos / Competitive strategies business marketing small bakeries in the face of competition - case studies
The competition today has many faces and it has persuaded all kinds of organizations to prepare for the unknown. To broaden your capacity for quick changes or come up with effective and creative initiatives became imperative. Therefore, the choice of strategy and the making of decisions can implicate in the survival of these companies. Our objective is to pr
Publicado em: 2008
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23. Posicionamento de frutas brasileiras no exterior do ponto de vista do consumidor: um estudo comparativo da imagem de frutas estrangeiras no mercado holandês / Positioning of Brazilian fruits in the foreign market from the consumers point of view: a comparative study on the image of foreign fruits in the Dutch market
In recent years, Brazils share in the international market comes advancing constantly, especially in the competitive fresh fruit segment. One of the prerequisites for a product to stand out among other similar goods in the foreign market relies on understanding how this product is perceived by the target. Accordingly, the goal of the present work is to analy
Publicado em: 2008
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24. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008