Competitive Positioning
Mostrando 25-36 de 54 artigos, teses e dissertações.
-
25. Mobiliário brasileiro de exportação: um estudo da competitividade da indústria com foco em São Bento do Sul, SC / Brazilian furniture for export: a study of the industry s competitiveness with focus on São Bento do Sul, SC
With the economic stabilization following the Real Plan in 1994, the focus of the economic agenda shifted from the obsessive fight to control inflation and payment surpluses to new challenges such as sustainable growth, development microeconomics and competitiveness. In this sense, studies of the manufacturing segment in Brazil continue to be relevant as it
Publicado em: 2008
-
26. Método de extração da posição de máquinas agrícolas por visão computacional baseado em redes pulsadas e ponto de fuga / Method for position extraction of agricultural machine based on pulsed neural networks and vanishing point
Cost reduction and productive process improvement are essential to increase yield in agricultural areas. Investments in technology become, therefore, important in a competitive world. This work presents a novel approach for extracting agricultural machine position, with respect to crop rows, processing images captured by a color video camera. The correct mac
Publicado em: 2008
-
27. ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO / STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
-
28. STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY / ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
-
29. A influência da estrutura organizacional na execução das atividades de marketing / The Organizational Structure Influence on Marketing Management
The study on marketing organization and its organizational structures are crucial for the implementation of marketing efforts, mainly in a competitive scenario where companies need to constantly change their strategies and their structures to meet new demands of the market. Despite historical, this debate has been relegated to the second role by marketing re
Publicado em: 2008
-
30. POSICIONAMENTO ESTRATÉGICO DAS DISTRIBUIDORAS DE ENERGIA ELÉTRICA NO BRASIL / STRATEGIC POSITIONING OF POWER DISTRIBUTION COMPANIES IN BRAZIL
The aim of this research is to understand the competitive dynamics on the Brazilian power sector, focusing on the distribution segment. We will try to understand how distribution companies have positioned themselves on their competitive environment, by the identification of their generic strategies and analyzing which of these strategies yielded a better per
Publicado em: 2007
-
31. GRUPOS ESTRATÉGICOS NA INDÚSTRIA FINANCEIRA BRASILEIRA: O EFEITO DO POSICIONAMENTO ESTRATÉGICO NO DESEMPENHO DOS BANCOS / STRATEGIC GROUPS IN THE BRAZILIAN FINANCIAL INDUSTRY: THE EFFECT OF STRATEGIC POSITIONING ON BANKS PERFORMANCE
The existence of a theoretical relationship between the performance of a company and its participation in existing groups in the industry is a central theme in researches about strategic groups. This work is not only about the most traditional analysis related to the differences among groups, but it also aims at complementing the empirical evidences through
Publicado em: 2007
-
32. POSICIONAMENTO COMPETITIVO DENTRO DOS GRUPOS ESTRATÉGICOS DA INDÚSTRIA DE HIGIENE PESSOAL E COSMÉTICOS / COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PERSONAL CARE AND COSMETICS
Este estudo tem como principal objetivo identificar, dentro da indústria de Higiene Pessoal e Cosméticos, como as estratégias das empresas afetam o seu posicionamento e, principalmente, o seu desempenho. O período desta pesquisa compreende os anos de 2002 a 2006. Para atingir o objetivo principal, foram identificadas as principais dimensões estratégica
Publicado em: 2007
-
33. Qualidade e inteligÃncia competitiva no setor de saÃde suplementar: proposiÃÃo de um modelo para a anÃlise da estratÃgia competitiva
The Brazilian sector of Health Assistance Insurance Companies has seen big transformations in the last years, deep regulatory changes with new rules and new forms of market organizations, besides an increase in the competition, classifying the sector as hypercompetitive. This fact has been verified mainly amongst the companies that deal with Health Assistanc
Publicado em: 2007
-
34. ESTUDO COMPARATIVO DA COMPETITIVIDADE DAS EMPRESAS DE MÁQUINAS FERRAMENTAS BRASILEIRAS: ANÁLISE MULTICRITÉRIOS
The aim of the current study was to investigate through a comparative study, a competitive positioning of three Multitask and Tooling Machines in Brazilian market..Initial hypothesis were based on: a) the national tooling machine industries are being penalized with the industrial policies practiced by the federal government, and b) the relative importance at
Publicado em: 2007
-
35. Posicionamento estratégico das redes varejistas Lojas Colombo e Magazine Luiza
Este trabalho analisa o posicionamento estratégico de duas grandes redes pertencentes ao ramo varejista de bens duráveis: Lojas Colombo e Magazine Luiza, no intuito de identificar através de informações coletadas em entrevistas, reportagens das principais revistas e jornais, como estas empresas buscam obter vantagens competitivas num cenário altamente
Publicado em: 2007
-
36. Gestão ambiental como elemento da estratégia empresarial: um estudo longitudinal em uma empresa têxtil / Environmental management as a business strategy: a longitudinal study in a textile company
The objective of this work is to evaluate, through the Environmental-SCP model, the strategies adopted by a Brazilian textile company. In this context, it shows a longitudinal analysis of environmental strategies adopted by the company for eleven years, from 1996 to 2006. The research was based on an environmental strategy evaluation model, called Environmen
Publicado em: 2007