Competitive Environment
Mostrando 37-48 de 385 artigos, teses e dissertações.
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37. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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38. O alinhamento da administração estratégica com o marketing estratégico: um estudo de caso no setor de serviços / Alignment of strategic management with strategic marketing: a case study in the services sector
In a competitive environment, in which most of the companies act, turns out essential to use administration tools that support their competitiveness. One of these tools, strategic management, is increasingly used either in organizations or in the academy. Increased competition has led organizations to not only be concerned about the corporate strategy, but a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/04/2012
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39. FTSPROC - um processo para minimizar as dificuldades de projetos que adotam a estratégia follow-the-sun
Searching for competitive advantages as low cost and productivity gains, organizations choose to distribute their software development process to other countries with more affordable production costs. Increasingly, projects are being developed in geographically distributed environments, featuring the distributed software development. However, the challenges
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/03/2012
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40. O setor de internet no Brasil : uma análise da competição no mercado de acesso / The internet sector in Brazil : an analysis of the competition in the access market
The objective of this dissertation is the study of the dynamics of competition in the access market of the Brazilian internet sector, through the application of a History-friendly agent-based simulation methodology, from a complexity theory perspective. The focus of research is the analysis of the processes of sectoral structure organization and change and t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 12/03/2012
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41. Towards active seo (search engine optimization) 2.0
In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2012-12
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42. Brand personality dimensions in the Brazilian context
Brands may be perceived as possessing a set of distinct traits or characteristics, i.e., a personality, similar to a person. Thus, the personality of a brand is relevant as a source of differentiation in an increasingly competitive market environment. In this study, the authors explore the dimensions of brand personality proposed by J. Aaker (1997), seeking
BAR - Brazilian Administration Review. Publicado em: 2012-06
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43. Insatisfação corporal, comportamento alimentar e maturação biológica em jovens atletas
Body dissatisfaction is conceptualized as depreciation with body weight and physical appearance. It seems to be one of the factors predisposing to inappropriate eating behaviors. Sports scope has peculiarities that seem to accentuate the body and feeding concerns among athletes. Furthermore, it is believed that the maturational process can influence the body
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/12/2011
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44. Fatores do ambiente de negócios determinantes para a formação de centros de excelência: um estudo com subsidiárias de multinacionais no Brasil / Factors of business environment determinants for the formation of centers of excellence: a study un subsidiaries of multinationals in Brazil
Este trabalho analisa os fatores do ambiente de negócios que favorecem a formação de centros de excelências (Frost; Birkinshaw; Ensign, 2002). Centros de Excelência são importantes fontes para a criação e desenvolvimento de tecnologia. A presença desses centros no Brasil pode significar um papel importante para o país na economia global do conhecim
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/12/2011
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45. Influência da adoção do carro flex fuel na estratégia competitiva dos distribuidores de combustíveis / Influence of the adoption of flex fuel vehicles in competitive strategy of fuel distribution industry
The fuel distribution environment has been facing drastic changes in Brazil in the past years. This fact may be affirmed after having carried out an environmental analysis through the employment of a model proposed by Almeida (2010). This analysis also allows one to assert that the environment of fuel distribution has been turning into what D\ aveni (1995) d
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/11/2011
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46. Sistema de inovação em plantas transgênicas no Brasil : estratégias para garantir a competitividade nacional neste setor
The starting idea for the formulation of this thesis was that innovation in the form of transgenic plants has very promising opportunities in the Brazilian agriculture and possibily a high impact in its economic development. The agriculture market has a turnover of billions of dollars in the national economy and Brazil is already the second largest producer
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/09/2011
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47. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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48. Alinhamento entre gestão do conhecimento e estratégia competitiva: um estudo de caso numa empresa de telecomunicações
Organizations nowadays are faced increasingly with a highly competitive environment, globalization, where the process of constant innovation has charged them a proactive and dynamic behavior, in that they often find themselves forced to anticipate the needs and desires of their customers and many cases establishing and maintaining these in same needs and des
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/08/2011