Uma representação midiática de jovem e de escola: a telenovela Malhação e seus modos de endereçamento

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This study investigates how media representations of young people and school produce modes of address and interfere in the cultural consumption of broadcast television programs in Brazil aimed at adolescents and how this public, from different classes and social contexts, consumes and resignifies its messages. As theoretical methodological references we adopted the Latin American theory of multiple mediations, the integral audience focus, cultural studies and theories of modes of address and of media representations. We investigate the cultural consumption of the Brazilian televised drama Malhação, by 5th 8th grade adolescents from a public and others from a private school, in the municipality of Florianópolis. The methodology used a questionnaire and collective interviews and supplied data that allow us to conclude that television is still one of the main sources of leisure and information for adolescents of different social classes; television dramas are among the favorite programs for this age group; Malhação produces modes of address focused on the public that it wants to reach and in fact reaches them through a socially compelling media representation of an adolescent model; and that the school is a very important space for sociability and education, above all for youth in the less favored social classes

ASSUNTO(S)

educacao representação midiática cultural consumption modos de endereçamento consumo cultural educação do adolescente telenovela and school media representation telenovela e escola múltiplas mediações multiple mediations adolescents telenovelas adolescentes modes of address

ACESSO AO ARTIGO

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