INDÚSTRIA CULTURAL: UMA ANÁLISE SEMIÓTICA DE DISCURSOS MANIFESTADOS NA TELENOVELA MALHAÇÃO

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The construction of values of a society is related to a semiotic constructed world by itself, through signs that pass by the culture where it is inserted. The Television, as mass communication media, through its content expressed by a complex conglomerated of verbal and non verbal languages, is part of this values construction, both of the society and of the beings putted in it. Yet it contributes to the approximation between the culture distances among of the various societies, because of the technological improvement of the communication medias, that becomes possible the information transmission to a number each time greater of people and almost instantaneously. The vision of world presented by the television medias and that that is presented by the day-by-day of the youth, shows constant conflicts between a world where all consume value is possible and another where the obstacles and difficulties to get them it seems unsurmountable, because of the social and economic situation lived by the most of them. The perpetuation of the cultural industry has been consolidated by the many communication medias, and this research will step the way of the consume values expressed by the manifested discourses in the television media directed to the young viewer. Because of this it will be make a semiotic analysis of these discourses in the Malhação program, of the Rede Globo de Televisão, that is showed at the evening from Monday through Friday, and has as target the youth of the Brazilian society. It is mentioned Brazilian society because this is a nationwide program. The power structures expressed by the cultural industry continue being repeated, time after time in the discourses of the television medias. This carries to a needy of valuation and analysis of them and their values, to be possible to offer as to youth as to them that are part of their social life, means that they can continuing semiotically constructing their world in a conscientious and critic way, in a manner that this process can be made in a non alienated mode.

ASSUNTO(S)

meios de comunicação de massa indústria cultural semiótica outros semiotics television televisão mass media cultural industry

ACESSO AO ARTIGO

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