Proposals for improvements in the process of product development for construction by the capture of customer information / Proposição de melhorias no processo de desenvolvimento de produtos da construção civil mediante a captação das informações dos clientes

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The objective of this research is to propose improvements in the civil construction product development process (PDP), making use of information arising from customers as way. This improvement is obtained through insertion of information about customers necessities in product development process. For this, theoretical approaches were made about civil constructionn sector characteristics and particularitities, about the importance of the captation of customer s information under marketing view and its translation in specifications to the product, and about the concept and use of product development. Initially, it was necessary to define what will be product development process in Civil Constructionl for, then, improvements can be proposed. Thus, from the study of case, carried in a builder enterprise of Fortaleza, research tools were made to be applied (on internet, builder store, by estate agents and building place) in order to catch customers necessities and desires. After the assessment about company managerial structure and interviews with managers, it was diagnosised the company s PDP. Through the tool Date flow Diagram (DFD), adapted to the survey necessities, it was possible to analyse the infomation flows from customers arising from each point of contact between they and the company. After the assessement of flows, the tools, to catch customers necessities, were made and its results were put in the company product development process. After this, new information flows were made with research tools proposed, and it was realized the creation of a direct communication channel to the company department responsible for products development. The use, formalized, of information from customers brought immediate results for the product that was being developed during the survey because allowed the precisely identification of items that add value to the undertaking.

ASSUNTO(S)

requisitos de clientes administracao processo de projeto indústria da construção civil processo de desenvolvimento de produto flow of information desenvolvimento de produto product development gerenciamento do fluxo de informações marketing project process relationship with customer

ACESSO AO ARTIGO

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