Processo decisório estratégico na empresa industrial de pequeno porte (EIPP): um estudo de caso / Strategical decision process in the small manufacture firm (SMF): a case study

AUTOR(ES)

Sergio Gerletti

DATA DE PUBLICAÇÃO

2009

RESUMO

In uncertainty situations, the role of decision maker is the most important amongst the roles played by the administrator. The managers, specially in small companies, need to immediately distinguish clearly the strategical questions from ordinary ones. The focus of the present research is the study of the strategical decision processes of the managers of the small São Paulo industrial companies, expressed by the question: How do managers of the of Small Industrial Companies (EIPPs) make strategical decisions? , defined as those of most importance for the company (MINTZBERG et al, 1976) and approached as problems that present several possible solutions (ZACCARELLI, 2000). Several studies (BORTOLI NETO, 1994; BERNHOEFT, 2001) have indicated that, typically, the partner-manager of the small company establishes with the company bonds that exceed the professional and economic-financial aspects; in critical situations, the influence of emotional aspects and the values, beliefs, experience and intuition of the manager seem to preponde. The role of intuition in decision processes is probably one of the less understood and most important aspects in organizational decisions field of study . Starting from the theoretical landmark of decision process in Administration and the main carateristichs of small industrial companies (EIPP) and their managers, in particular the small industry in the state of São Paulo, in the present study a theoretical model is suggested and the research question is approached using the technique of case study, preceded by an analysis of secondary data from recent researches on EIPPs. The results indicate that the managers consider that the rationality predominates in their strategical decisions and that these are strongly influenced by standards from the past.

ASSUNTO(S)

pequenas e médias empresas tomada de decisão (administração executiva) administração estratégica organizational decisons small industry strategical decision decision making strategical management estratégia organizacional

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