PRÁTICAS CULTURAIS ADOTADAS POR UMA EMPRESA FAMILIAR VISIONÁRIA PARA PERPETUAR A IDEOLOGIA CENTRAL Estudo de caso da Expresso Medianeira / CULTURAL PRACTICES ADOPTED BY A VISIONARY BUSINESS TO PERPETUATE THE CENTRAL IDEOLOGY Expresso Medianeira : Case Study

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

From studies of Collins and Porras (1995) which show that visionary businesses possess a fundamental central ideology for its perpetuation, the main objective of this work was to analyze the practices of human development and communication of a visionary business, in order to identify cultural elements used to strengthen the central ideology. Thus, the following specific objectives were determined: to examine basic values responsible for the permanent character of the organization in analysis, to verify how values are institutionalized, to investigate the communication system and to analyze the practices of human development of the business. The method adopted was a case study, applied at Expresso Medianeira, a family business, in a collective transport segment, located in Santa Maria, Rio Grande do Sul. With the employment of interviews, document analysis and non-participant observation; it was possible to evidence that the cultural elements permeate the day-to-day of the organization. The heroes, rites, rituals, ceremonies and stories are symbolic dimensions which strengthen the values declared by the business and lived by its members. These cultural elements manifest through the practices of communication and human development which are strategically utilized by Expresso Medianeira, such as events, processes of socialization, performance evaluation, and reward and penalty.

ASSUNTO(S)

práticas de desenvolvimento humano empresa familiar visionária human development practices elementos culturais administracao ideologia central cultural elements central ideology visionary family business

ACESSO AO ARTIGO

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