Performance measurement system applied to franchise / Sistemas de avaliação de desempenho aplicados em redes de franquias

AUTOR(ES)

Carlos Amorim Lavieri

DATA DE PUBLICAÇÃO

2008

RESUMO

This study was conducted with franchisors and master-franchisees focusing performance measurement system applied at franchisee units. Through a survey research, 63 franchisors provided information about the evaluation process carried out. The franchisors performance measurement systems were described and considered in comparison to theoretical models. Data analysis indicates that evaluation process complexity is associated with franchisees objectives definition and its development following by the franchisors. Besides this, the results suggest that the evaluation process in a partnership relation is not clear for some of the franchisors. This research has determined the aspects which make the evaluation easier or more difficult, as well as the influence of size, remuneration form, and age in this process.

ASSUNTO(S)

sistema de franquias franquia retail franchise performance measurement varejo franchising avaliação de desempenho

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