Os jingles políticos desvelados pela semiótica : uma proposta pedagógica

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The aim of this research is to analyses, through Greimas semiotics theory, the sense of combined musical texts, formed by verbal and not-verbal languages. This conception consists of three levels: Basic, Narrative and Discourse, which are distinct but interrelated among themselves. After that, a inter-semiotics comparison is made with the results achieved from inquiry of existing significant contents in these two languages. It is noticed that inter-textual concept and argumentatives aspects in both of them. Therefore, we try to prove that different unified genres strengthen manipulation strategies, making the combined text highly persuasive. In the end, this paper proposes some methodological suggestions to guide a future practical-pedagogical application directed to teachers and graduate students of diverse areas of languages. Having said that, this research must propose a detailed study of problematic persuasives mechanisms inside the texts. Within this perspective, it was chosen as analysis corpus the Labour Party (PT) Jingles, used during electoral campaigns to the presidency of the republic.

ASSUNTO(S)

análise do discurso oral communication nonverbal communication. semiótica comunicação oral comunicação não-verbal. discourse analysis semiotics

ACESSO AO ARTIGO

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