Organizational impacts from the adoption of ISO 9000 normative standards: case studies in the PET packaging chain / Impactos organizacionais da adoção de normas ISO 9000: estudos de casos na cadeia de embalagens PET para bebidas

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The main purposes of this study are to characterize the dynamics of the adoption of ISO 9000 normative standards and analyze their impact in internal and external aspects of companies. By assessing data and information provided by selected packaging companies working with PET bottles in Brazil, it was studied, on the one hand, the main causes (motivations and needs) for the adoption of such standards, the difficulties faced throughout the implementation process, identified gaps and similar or complementary initiatives adopted after certification; and, on the other hand, the main strategic, managerial and operational deriving changes, mainly those concerning the relationship with direct suppliers and clients as to Technological and Productive functions. The investigation of these questions involved the analyses of two cases — the largest national producers of PET resin and PET bottles — as well as comparative analyses of both cases and of the two selected cases with companies from different industrial segments located in the country (autocomponents and furniture) and abroad (surgical instruments and others). The individual analyses of each case revealed, in general, different profiles in the adoption of ISO 9000 standards and in deriving impacts, except for the fact that they concentrate on the productive realm. One possible explanation for such finding is the one related to the existence of a quality program which surpasses the scope and limits of ISO 9000 and of an environment and culture of quality that is spread throughout the company in the case of the resin producer, but not in the case of PET bottle manufacturer. Another explanation refers to the intensity and diversity of cooperative activities in those companies which are significantly higher in the first case if compared to the second case. A third explanation concerns the effect of various environmental and sector-related interfering factors such as the nationality of the holding company which represents the influence it has on management approach and quality culture in the local branch studied; and such as the chain link the companies are part since their dynamics of adoption, and consequently the deriving impacts, are influenced by the governing structure of such a chain. National and international comparisons with companies from different industrial sectors enabled us to observe and verify similarities (in the case of the autocomponents sector) and differences (in the case of the furniture sector) about the issues analyzed, confirming that sector-related factors interfere in the adoption of ISO 9000 standards and may cause implications to companies. The international comparisons showed us that even though there are variations associated with distinctive socioeconomic contexts and institutional support infrastructure in different countries, the management systems based on ISO 9000 do not have varied “versions”, but since the dynamics of adoption are different, and there are sector-related, micro and macro-environmental interferences, there may be diverging organizational impacts.

ASSUNTO(S)

embalagens organizational change quality guarantee mudança organizacional packaging garantia da qualidade

ACESSO AO ARTIGO

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