Adoption of virtual processes to the organizacional strategies: studies of cases in the chemical sector. / Adoção de processos virtuais às estratégias organizacionais: estudos de casos no setor químico.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2003

RESUMO

This work has as objective to study as the virtual processes are being integrated in the organizacionais strategies of the chemical companies. The virtual process engloba all organizacionais activities, since marketing, vendas, distribution, services to the customer and support after venda. One used two theoretical models for evaluation of the organizacionais aspects. Results of the research had shown that it did not have a clear definition for the use of virtual processes and its adoption is not part of the organizacionais strategies.

ASSUNTO(S)

virtual processes eletronic commerce comércio eletrônico organizational strategies reengenharia estratégia organizacional

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