O perfil empreendedor na franquia de confecção infantil brasileira e sua influência no desempenho do negócio

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

The entrepreneurs possess an important paper in the acting of a business, their personal characteristics and professionals can alter the obtained result and the own growth of the company. With this study it is aimed at to identify the proprietors of franchise of a net of infantile making main characteristics behavioral entrepreneurs, looking for in the literature subsidies to identify such characteristics. Information are collected on the acting of the companies and selected an instrument of mensuration of acting of those exempted, with the intention of identifying the proprietor`s of franchise of infantile making main characteristics behavioral entrepreneurs, according to his/her acting. It is presupposed that, analyzing the group of behavioral characteristics, of the proprietors of franchise of the net and comparing with the acting of the same ones, it will be possible, through the data collection instrument, to identify the entrepreneurs profile with larger chance of reaching the success in the enterprise. In this work, it is presupposed that the characteristics that identify an entrepreneur, if presents in an exempted, they can differentiate it in result before the other franchises. In other words, the difference reached in results is linked to the entrepreneur`s profile and, being like this, he/she intends to identify the entrepreneur`s of franchise of infantile making behavioral profile and to determine the existent relationship between the best reached acting and the identified behavioral characteristics. This research is of the descriptive and quantitative type and it was applied in the franchises of infantile making belonging to a same net, distributed by the Brazilian national territory. In this study it was ended that a relationship exists between a superior acting and the presence of enterprising characteristics exempted us appraised, being like this the importance of such characteristics is confirmed for the success of an enterprise. The entrepreneurs of superior acting main characteristics: independence; establishment of goals and planning.

ASSUNTO(S)

características comportamentais behavioral characteristics entrepreneurs industria textil empresários textile business franquias administração de empresas franchises administracao de empresas entrepreneurship empreendedorismo

ACESSO AO ARTIGO

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