Marketing em formação do preço de venda para setor serviço : estudo de caso / Marketing formation of selling price for third sector: case study

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

This investigation describes a model which permits to develop a prices formation method more adapted to enterprises necessities local offering services. To achieve this objective it was necessary to study the variables that influence on it and the main theories about the matter. It is used traditional method of price s formation (benefit s margin), the market composition (market s price) and the tax of pricing (mark-up). The results were then analyzed, compared with existing models getting a good correlation. Additional results were obtained to demonstrate the variation of price s formation. These results were analyzed and commented. The results obtained from this investigation demostrate a great importance and contribution to future studies in price s formation into enterprises offering services

ASSUNTO(S)

marketing third sector marketing selling calculo de preço (comercio varejista) venda formation on price politica de preços

ACESSO AO ARTIGO

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