Calculo De Preco Comercio Varejista
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1. Marketing em formação do preço de venda para setor serviço : estudo de caso / Marketing formation of selling price for third sector: case study
This investigation describes a model which permits to develop a prices formation method more adapted to enterprises necessities local offering services. To achieve this objective it was necessary to study the variables that influence on it and the main theories about the matter. It is used traditional method of price s formation (benefit s margin), the marke
Publicado em: 2005