Identificação das etapas críticas para o desenvolvimento de novos produtos na agroindústria láctea no RS

AUTOR(ES)

Rubilene Ramos de Araujo

FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

2012

RESUMO

The profile of the Brazilian consumers is to look for foods with higher added value, fact that indicates the upward trend of the consumption of processed products that are marked by the innovation and differentiation, to mainly supply the market tendencies related to health, nutrition and convenience for consumers. In the food industry, the innovation is highly connected with the technological progress and research and development activities. Thus, the focus of the present study is to evaluate which are the main steps that compound the process of products development within the dairy industry, to support the measurement of the degree of difficulty on the performance of the main steps and activities of the R&D process within agro-processing industries located on the State of Rio Grande do Sul. For that purpose, the utilized methodology was unfolded into two steps: i) the exploratory/qualitative step, on which was realized a literature and documental research and interviews with the directors for research and development of products on the dairy agro industrial unities and with experts on research and development; ii) the descriptive/quantitative step, on which was realized the application of a preliminary questionnaire to experts, the pretest and, at the end, the virtual application of the questionnaire. The present research highlighted that he major part of the agro industrial dairy unities located on the State of Rio Grande do Sul are small sized unities and have private capital on their constitutions. All of these industries has developed at least one new product over the last five years and has noticed that the most difficult steps of the development of new products are layered over the whole process and not in a specific part of the process. Furthermore, the research presented the nature of the difficulties perceived along the process, in major parts, related to management. This result is expressive because permits a better organization e increases the comprehension of the factors that impels the development of new products.

ASSUNTO(S)

agronegócio innovation industria leiteira food industry process of product development desenvolvimento de produto new products

Documentos Relacionados

• Proposta de um modelo para o desenvolvimento de novos produtos
• O uso das taxas de crescimento por idade para identificação das principais etapas da transição demográfica no Brasil
• Identificação das necessidades do consumidor no processo de desenvolvimento de produtos: uma proposta de inovação ilustrada para o segmento automotivo
• O problema da co-especialização no desenvolvimento colaborativo de novos produtos
• Inovação colaborativa: uma abordagem aberta no desenvolvimento de novos produtos