GESTÃO DE RELAÇÕES ESTRATÉGICAS INTERPESSOAIS NAS ALIANÇAS CORPORATIVAS (GRE): SINERGIA DE VALOR NA GESTÃO INTEGRADA DE RH
AUTOR(ES)
MARCO ANTONIO FERNANDES CARDOSO
DATA DE PUBLICAÇÃO
2008
RESUMO
This work aims to present and develop the roll of on the strategic management of people within a vision that covers the inter-organizational relationships outside the old-fashioned boundaries that involve an organization. This study establishes both the importance and the systematic of the management on the HR activities shared with the external value chain by analyzing the practices carried out by the suppliers, competitors and costumers. This organizational area is named by the author as SRM Strategic Relationships Management. Based on a research carried out before 26 companies, grounded on a group of 5 axle-companies and its distributors, in which was used a research poll with a Likert scale and semi-structured personal interviews with managers and professionals in many areas as well as the static treatment of the data with SPSS program, pointing out the confirmation of the questions of the research regarding the SRM as a proposition for the expansion of the HR activities.The SRM includes a leadership proposal focusing in how one can and must deliver value for the organization, for the strategic partners, for the investors and specially for the clients in a sustainable and innovative way.(AU)
ASSUNTO(S)
intangibles audits gre - gestão de relações estratégicas sinergia de valor ativos intangíveis administracao enlarged company empresa nodal srm strategic relationship management value sinergy organização expandida axle-company
Documentos Relacionados
- Alianças estratégicas na incorporação imobiliária paulistana
- O processo de gestão de alianças estratégicas : o caso da Braskem S.A.
- Alianças Estratégicas e Inovação de Valor: Estudo de Caso dos Jatos Regionais 170/190 da Embraer
- A formação de alianças estratégicas no Brasil e a criação de valor para as empresas participantes
- O impacto da cultura organizacional na implementacao de aliancas estrategicas