Desenvolvimento global de produtos: o papel das subsidiárias brasileiras de fornecedores de equipamentos do setor de telecomunicações. / Global product development: the role of Brazilian subsidiaries of telecommunication equipment suppliers.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2003

RESUMO

Technological development is used as means of boosting competition for industrial companies especially in technological innovation sectors like the Telecommunication. Intending to be more competitive, companies spread their Research and Development activities worldwide, involving team members who work overseas. The involvement of different countries in the Global Product Development (GPD) activities may let them to grow technologically because, in order to sustain their participation in GPD processes, investments must be done in the development of their local capacity. Thus, this work analyses the involvement in GPD of Brazilian subsidiaries of transnational telecommunication equipment suppliers and presents a model for depicting such involvement, aiming to draw tendencies and to discuss mechanisms to improve this participation. The methodology used for reaching the goals combines case studies (qualitative analysis) and quantitative studies. Among the results of this research, three of them stand out. First, an analysis of the factors which influence companies when they are localizing R&D activities abroad, especially in Brazil, once it was proved the existence of Brazilian involvement in GPD activities. Second, an analysis of this activities considering three issues: characteristics of niches of products developed by local teams; cooperation between the companies’ subsidiaries and other local innovation players (especially universities and research centers); the dynamics for composition of international GPD units and the interactions between them, presenting a model developed during this research, which represents the most applied structures of international R&D in telecom industry. Finally, the third result of this work attempts to evaluate the Brazilian participation in GPD in terms of quantitative data. For thus, it was used secondary data from other researches and analyzed two S&T indicators from the studied companies: patents and bibliometrical data.

ASSUNTO(S)

telecommunication technological development globalization telecomunicações desenvolvimento tecnológico internacionalização do desenvolvimento de produtos globalização internationalization of product development

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