Internationalization Of Product Development
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Internationalization of China’s medical device industry: a case study in Brazil
Abstract Purpose The singularity of being the first Chinese manufacturer of drug-eluting stents to arrive in Brazil and the country being selected as the company's first experience outside its home country motivated the interest in the study of this case, vis-à-vis with the characteristic of internationalization medical device companies according to the Up
RAUSP Management Journal. Publicado em: 2022
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2. Brand management at the internationalization strategy of firms: study with Brazilian franchisors / Gestão de marcas na estratégia de internacionalização de empresas: estudo com franqueadoras brasileiras
This study combines two relevant and up-to-date subjects: internationalization of firms and brand management. The need for Brazil to become a true global player is almost consensus, and the number of Brazilian companies entering the global marketplace in a structured way has increased. However, there is still a long way to go before the country increases its
Publicado em: 2010
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3. Avaliação da relação entre inovação de produto e internacionalização no segmento produtor de máquinas e equipamentos para a indústria da cadeia alcooleira / Evaluation of the relation between the fields of product innovation and internationalization in the production segment of machinery and equipments for the ethanol chain industry
O segmento de fornecedores de máquinas e equipamentos para a indústria do setor sucroenergético brasileiro desempenha um papel significativo na atividade inovativa da cadeia do etanol. Ao mesmo tempo, o segmento é constituído basicamente por empresas nacionais, sendo o Brasil o principal pólo de desenvolvimento do setor. Por essas razões, este trabalh
Publicado em: 2010
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4. Internationalization and influencing factors for products customization decision: case study in autoparts industry company. / Internacionalização e fatores de influência na decisão sobre customização de produtos: estudo de caso em empresa do setor de autopeças
The study concerning products customization decision in the international markets is important for companies that have taken a decision to open an overseas subsidiary, either acquisition of a company or through its own Greenfield investments. Whatever decision follows, the result comes up with high degree of internationalization, as long as company has been
Publicado em: 2009
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5. The process of internationalization of product development in Brazilian multinationals / O processo de internacionalização do desenvolvimento de produtos em empresas multinacionais brasileiras
Atualmente, o conhecimento, a técnica e a inovação tornaram-se fatores críticos para o desenvolvimento de vantagens competitivas. O fator tecnológico, com suas rápidas taxas de propagação e obsolescência, apresenta um desafio ímpar para a gestão de uma empresa. Nesse contexto, as empresas utilizam sua função de pesquisa e desenvolvimento (P&D) c
Publicado em: 2007
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6. A internacionalização da P&D nas telecomunicações : os limitantes da atração de investimentos nas subsidiarias brasileiras das empresas multinacionais / The internalization of P&D in telecommunications : the limiters to investment attraction to Brazilian subsidiaries of multinational companies
This dissertation has the main objective of identifying the limiters to Brazil s inclusion in the internationalization of R&D activities in the telecommunications sector. The first stage of the research seeks to characterize R&D activities in the sector and to illustrate at what level this internationalization occurs. The characteristics of R&D activities in
Publicado em: 2007
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7. Desenvolvimento global de produtos: o papel das subsidiárias brasileiras de fornecedores de equipamentos do setor de telecomunicações. / Global product development: the role of Brazilian subsidiaries of telecommunication equipment suppliers.
Technological development is used as means of boosting competition for industrial companies especially in technological innovation sectors like the Telecommunication. Intending to be more competitive, companies spread their Research and Development activities worldwide, involving team members who work overseas. The involvement of different countries in the G
Publicado em: 2003