Consumo de experiências em cenários temáticos : um estudo sobre restaurantes de comida japonesa

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The service environments have presented itself like symbolic interaction spaces between client and organizations. The social dimensions, of design and environmentals that compound atmosphere of retail provide consumption experiences that may attract or move away the consumers. On the basis of survey research, the objective of this argument is to verify which emotional states and answer of approach and removal are generated from the stimulations proceeding from the consumption experiences in restaurants of Japanese food. The results had pointed that understood emotions theoretically as positive not necessarily they generate approach answers, as well as negative emotions don`t generate only the removal behavior. As the emotional states as the answers of approach or removal are relative to the importance that the individuals give to each stimulation, to the perceptions in accordance with the levels of existence of these in service environments and to the interpretations given for each consumer for the lived experiences.

ASSUNTO(S)

satisfaÇÃo do consumidor - dissertaÇÕes administracao de empresas

ACESSO AO ARTIGO

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