AVALIAÇÃO DO VALOR ECONÔMICO GERADO PARA A SOCIEDADE BRASILEIRA PELAS AÇÕES SOCIAIS DE UMA EMPRESA / VALUATION OF THE ECONOMIC VALUE FOR THE BRAZILIAN SOCIETY BY SOCIAL ACTION OF A COMPANY

AUTOR(ES)

MELISSA PIMENTEL DONATTI

DATA DE PUBLICAÇÃO

2004

RESUMO

With the occurred transformations in the productive processes, the great corporations had started to use its forces to try to minimize the social problems in diverse areas, and with this, to supply the lack left by the State, thus adding, strategically, value to the corporation by means of the social investment. In this direction, the present dissertation has the purpose to suggest the use of the financial tool of Real Options to evaluate the viability of such corporative investment. In such a way, a model with Real Options was developed, making it possible to measure, in a social project, the value aggregatedto the student sponsored by this project, taking into account all the choices to be made by him during his whole academic and professinal life. Finally, it fits to stand out that the obtained results do not have to be accepted as definitive, but rather as a base for future works that can verify and validate the use of Real Options in the valuation of Corporative Social Investment.

ASSUNTO(S)

avaliacao de projetos sociais investimento social corporativo finance financas opcoes reais real options corporative social investment valuation of social projects

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