As boas práticas de gestão ambiental e a influência no desempenho exportador : um estudo sobre as grandes empresas exportadoras brasileiras / Best environmental management practices and the influence in the export performance : a study on the great Brazilian exporters

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Two themes of national interest stand out: the concern with the environment and the process of internationalization of Brazilian companies. The first explores the sustainability of our planet, with appealing allusion to the negative externalities provoked by businesses and consumption of a global and flowing society. In the second, regards the success and contribution of exports as a lever of the development of a country. From these two issues a question arises: do corporation´s environmental responsibility influences the current export firms? The aim of this study is to verify empirically if the best practices of environmental administration influences the success of the greater Brazilian exporter. The study was divided in two phases: in the first, based in the literature theory, a theoretical model was build using the structural equations modeling methodology, to be confirmed through field research (the second phase). Questionnaires filled out by the responsible by the areas of environmental administration and exports department chosen by convenience, 59 companies better positioned, by exported amount in the period 2005 to 2007. The main results evidences that the participant companies in the research present certain environmental sustainability in the business context among other strong points. However there are weaknesses as: companies are not been worth of the environmental label to communicate environmental commitment; too few firms use the life-cycle analysis (LCA), or too few also compare environmental results with their pairs or companies from other economical sections; the great concern of those companies is to adapt environmentally the products exported obeying to the legal demands of the countries importers. In the development of the modeling the software SmartPLS was used to build structural equations models; results show that there are no direct influence between environmental best practices construct and the export success: it was found negative correlation; therefore it was despised. A new test was conducted under a variable moderator that explained the indirect influence among the effects of the good practices of environmental administration with the R&D investments and promotion, with high reliability and reasonable significance.

ASSUNTO(S)

internacionalização de empresas corporate environmental management sustainability internationalization of firms sustentabilidade ambiental environmental sustainability gestão ambiental em empresas sustentabilidade

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