Applicability of Grumbach s method of esceneries on formulating strategies for the Local X / Aplicação do método Grumbach no processo de formulação de estratégias: o caso da empresa Local X

AUTOR(ES)

Paulo Arthur Moreira Schenk

DATA DE PUBLICAÇÃO

2009

RESUMO

The present study intends to evaluate the applicability of Grumbachs method of construction of sceneries on formulating strategies for the LocalX Company. The theoretical referencial picture included contents related to the formal organizations, to the external atmosphere, to organizational strategies and prospective methods of construction of sceneries. The research is a kind of exploratory, descriptive and applied. The techniques of data collection used in the development of the work were interview not structured, documental analysis, observation and questionnaire. Collected data and information were treated through Puma software, a computerized application. The conclusions demonstrate Grumbachs method as extremely valuable tool for providing larger knowledge regarding uncertainties in the organizational atmosphere, allowing to manager make decisions with more quality, creativity, safety and agility. Other several benefits were revealed - creation of a systemic vision of the managerial team; unification of the organizational language; expansion of net information; updating the capacity observation of the atmosphere; creation of an interdependent and harmonic vision. The uncertainties - if understood as future possibilities can increase his/her understanding and minimize the surprises and eventual jolts. Drawning sceneries with his/her several tendencies, a team with systemic and aligned vision gets easily understanding the events quickly reacting in the sense of minimizing any threat or to take advantage at any presented opportunity. In other words, the method allows the leaders to think strategies about long period and apply them in the day by day

ASSUNTO(S)

administracao strategic administration planejamento estratégico grumbach method strategies estratégias prospective sceneries formal organizations ambiente externo administração de empresas long period cenários prospectivos gestão estratégica organizações formais método grumbach external atmosphere

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