An analyses of the ceramic production methodology: comparison between single-firing production in Italy and Brazil. / Uma análise da metodologia de produção de cerâmica: comparação da produção de monoqueima na Itália e no Brasil.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The present work intends to analyze the outstanding differences between the Italian and the Brazilian ceramic tile markets. Since the sixties, "square one" of the modern ceramic tile industrial production, Italy took on the leadership and Brazil the third place; just recently China took on the absolute leadership as a producer, but still do not have strong expression as an exporter. This study aims at improving the comprehension of the causes that generate these differences, verifying their current persistency and stimulating a reflexion by the national producers about the clear need of a deep business field restructuration, searching for competitivity recuperation through technological and, mainly, strategic management system modernization. In the beginning there are a description of a ceramic product, its classification and a survey of the Standards state of the art. A general view of the world market is also supplied, exposing production and sale distribution and detailing the Italian and Brazilian realities, using up-to-date data. Following, the single-firing process is precisely analyzed, identifying the differences between the two countries. Finally, an analysis of the adopted strategies identifies the historical causes of the present situation. Its verified the subsistence of the reasons that support the technological choices, creating a list of observations, base for future researches about the viability to up-date the Brazil ceramic reality, to generate higher competitiveness and open new market spaces.

ASSUNTO(S)

production management strategic planning cerâmica (produção) ceramic (production) ceramic tiles pisos administração da produção azulejos planejamento estratégico

ACESSO AO ARTIGO

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