A utilização estratégica da internet pelo setor varejista: um estudo de caso

AUTOR(ES)
DATA DE PUBLICAÇÃO

2001

RESUMO

The Digital Revolution has been providing great transformation in Economy, labor and mainly in the ways of doing business. It is fundamental to understand the basics premises of competition around business matter so that a company may be successful or survive at first instant. Internet has shown great power to transform anyone who is linked to World Wide Web into customers. This dissertation aims to study the effects of global competition and the strategic use of Internet by retailers as a way to hold competitive advantage. Retailers have been reaching an increasing importance in the business scene of Brazil and the World. Whereas retailers grow in the market, they adopt advanced technology of information and management, also their role in the modernization of distribution systems and the Brazilian economy has become of great importance. Actually, E-commerce is a trading channel already used by most important Brazilian retailers, however the competitive difference of this channel use depends exclusively on initiative and planned actions through growth marketing strategy outlined by the company. Eventually, this research intended to identify theoretically the understanding of competitive process, the importance of business strategy and the effects of Information Technology and E-commerce via Internet in companies. The research methodology used to come to this objective was a case study

ASSUNTO(S)

internet administracao competitividade estratégias de negócio setor varejista

ACESSO AO ARTIGO

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